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# Hidden Front-Row Ads
The UFL 'Closer to the Action' Campaign Will Snag You the Best Seat

By Amelia Roblin | Published 2010-09-26 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/closer-to-the-action
References: [adsoftheworld](http://adsoftheworld.com/media/print/ufl_whiteboard) & [bbdo](http://www.bbdo.com/worldwide)

The UFL 'Get Closer to the Action' campaign advertises a football lover's fantasy of watching the game from within it. These clever ads produced by [BBDO](https://www.trendhunter.com/trends/back-rack-hack) New York successfully advertise the advantage of choosing to watch the [United Football League](https://www.trendhunter.com/trends/instacart-super-bowl) live over the [NFL](https://www.trendhunter.com/trends/advil-x-the-nfl) -- or watching anything from that comfy groove in your couch, for that matter.

The 'Get Closer to the Action' ads present a humorous image of "invisible" audience members that is realistically appealing. For my next sports game, I too would like to smell the sweat.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 48% | Activity: 25% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What's Driving This Trend

- **Immersive Advertising:** Creating ads that transport viewers into the midst of the action, providing a more engaging and realistic experience.
- **Fantasy Audience:** Using creative and humorous visuals to highlight the desire for viewers to be physically closer to the action during live events.
- **Competing with Established Leagues:** Promoting the advantages of alternative sports leagues over well-established ones to attract new audiences.

### Who This Affects Most

- **Sports Advertising:** Developing innovative campaigns that go beyond traditional advertising methods to capture the attention of sports enthusiasts and increase engagement.
- **Streaming Services:** Leveraging immersive advertising techniques to differentiate from traditional broadcasting and attract subscribers by offering a more exciting and engaging viewing experience.
- **Live Event Experiences:** Enhancing the live event experience through creative marketing strategies that highlight the unique advantages and attractions of attending an event in person.

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