# Smelly Tongue Piercing Ads The Close Up Liquifresh Campaign is Rebelliously Playful By Meghan Young | Published 2012-06-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/close-up-liquifresh-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/06/close-up-garlic-fish-cheese/) & [facebook](https://www.facebook.com/borghierhlowe) The Close Up Liquifresh campaign sets the record straight in a very blunt way, “No one needs to know what you’ve been eating.” It's true. It is common sense and courtesy that people would take care of their [smelly breath](https://www.trendhunter.com/trends/breathapy) before interacting with the world after eating and this product helps in that regard. Eliminating the stench of a person's last meal has never been easier. Conceived and created by BorghiErh / [Lowe](https://www.trendhunter.com/trends/lowes-community-bucket-list-tour), an ad agency based in Sao Paulo, Brazil, the Close Up Liquifresh campaign creative and clever. It takes the idea of a [tongue piercing](https://www.trendhunter.com/trends/closeup-white-now) and melds it with the image of everyday smelly foods such as cheese and garlic. Fun and playful, the Close Up Liquifresh campaign was art directed by Daniela Albuquerque. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 29% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Creative Advertising Campaigns:** Opportunity for businesses to create unique and memorable ad campaigns that capture attention and stand out from the competition. - **Personal Care Products:** Opportunity for companies to develop innovative products that address common societal concerns such as bad breath and personal hygiene. - **Clever Marketing Strategies:** Opportunity for businesses to use clever and unconventional marketing techniques to engage consumers and create brand awareness. ### Industries Being Reshaped - **Advertising:** Opportunity for ad agencies and marketers to create innovative campaigns that resonate with consumers and drive brand growth. - **Personal Care:** Opportunity for companies in the personal care industry to develop products that tackle common hygiene-related issues and meet consumer demands. - **Marketing:** Opportunity for marketing professionals to explore creative strategies and out-of-the-box ideas to promote products and services effectively. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Lasting Freshness Toothpastes](https://www.trendhunter.com/trends/crest-clean-breath.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Eco-Friendly Breath Fresheners](https://www.trendhunter.com/trends/extrastrength-breath-freshener.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Luxe Oral Sprays](https://www.trendhunter.com/trends/luxurious-oral-spray.md) - [Probiotic Breath Sprays](https://www.trendhunter.com/trends/ceelike.md)