# Health Equity Initiatives Staples Canada's 'Close the Gap' Campaign Addresses Health Disparities By Jana Pijak | Published 2024-05-07 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/close-the-gap References: [staples](https://www.staples.ca/a/content/even-the-odds)  [Staples Canada's](https://www.trendhunter.com/trends/school-supply-drive) ongoing partnership with MAP, Canada's largest health equity research center, is commemorated with the launch of its new 'Close the Gap' campaign. Making the fourth year of Staples Canada's and MAP's Even the Odds Partnership, the campaign aims to address critical health disparities in Canada. By raising funds and awareness, Staples and MAP work to eliminate barriers to care, offering support in underserved communities, and combatting [childhood health inequities](https://www.trendhunter.com/trends/student-nutrition). Through initiatives like [APPLE Schools](https://www.trendhunter.com/trends/holiday-gift-centre), OurCare, and the innovative Our Healthbox program, this partnership has made significant strides in creating lasting impacts nationwide. “This is an important milestone for our fundraising efforts in support of MAP and we’re immensely proud of the contributions the Even the Odds partnership has made in promoting health equity in communities throughout Canada,” said Rachel Huckle, CEO, Staples Canada. “We look forward to continuing to drive the momentum of awareness of Even the Odds through our Close the Gap campaign and provide vital funding to programs we value deeply." Image Credit: Staples ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 31% | Activity: 43% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Key Themes Behind This Trend - **Health Equity Campaigns:** Focusing on fundraising and awareness to eliminate barriers to care and combat childhood health inequities. - **Community Support Initiatives:** Implementing programs like APPLE Schools and OurCare to create lasting impacts in underserved communities. - **Innovative Health Programs:** Introducing initiatives like Our Healthbox to address critical health disparities and promote health equity nationwide. ### Where This Applies - **Healthcare:** Opportunity for healthcare providers to collaborate with organizations for targeted fundraising and awareness campaigns. - **Education:** Potential for educational institutions to partner with health equity research centers to implement support programs in schools. - **Retail:** Retailers can explore creating innovative health programs like Our Healthbox to contribute to community health initiatives. ## Related on Trend Hunter - [Back-To-School Supply Fundraisers](https://www.trendhunter.com/trends/school-supply-drive.md) - [Branded Small Business Contests](https://www.trendhunter.com/trends/boost-my-biz-contest.md) - [Branded Home Office Promotions](https://www.trendhunter.com/trends/the-great-home-office-upgrade.md) - [Supportive Back-to-School Campaigns](https://www.trendhunter.com/trends/2024-backtoschool-campaign.md) - [Teacher-Supporting Back-to-School Campaigns](https://www.trendhunter.com/trends/backtoschool-campaign.md) - [Curated Office Essentials Collections](https://www.trendhunter.com/trends/office-essentials.md) - [Enhanced Office Retail Experiences](https://www.trendhunter.com/trends/staples-canada.md) - [Simplicity-Focused Back-To-School Campaigns](https://www.trendhunter.com/trends/backtoschool-shopping.md) - [Christmas Shopping Centers](https://www.trendhunter.com/trends/holiday-gift-centre.md)