# Musical Spring Cleaning Challenges Billy Porter & Clorox Scentiva Turn Cleaning into Self-Care By Laura McQuarrie | Published 2021-03-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/clorox-scentiva References: [prnewswire](https://www.prnewswire.com/news-releases/billy-porter-and-clorox-scentiva-reinvent-spring-cleaning-as-self-care-301258484.html) & [YasClean](http://www.YasClean.com) Spring cleaning can sometimes feel like an overwhelming task but [Clorox Scentiva](https://www.trendhunter.com/trends/clorox-gift-of-clean) is teaming up with Billy Porter to turn the activity into an act of self-care. The YAS CLEAN! Sweepstakes will give one lucky winner the chance to get a $5,000 home makeover for themselves, plus a $5,000 donation to a charity of their choice. The fun and [musical TikTok transformation challenge](https://www.trendhunter.com/trends/glad-x-sesame-street) focuses on freshness and the fragrant scents of Tahitian Grapefruit Splash and Pacific Breeze & Coconut. Since clutter has negative effects on both mental and physical health, and people are spending increased amounts of time at home, many companies are focusing on spring cleaning as a way to help people feel better and keep a tidy home. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 24% | Activity: 34% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Spring Cleaning Self-care:** Brands can capitalize on the mental and physical benefits of spring cleaning by integrating self-care elements into their products and marketing campaigns. - **Music-infused Cleaning Challenges:** Incorporating music into cleaning challenges and contests can make the activity more enjoyable and engaging, leading to increased brand affinity. - **Charitable Cleaning Sweepstakes:** Brands can drive engagement and positive brand sentiment by hosting cleaning-based sweepstakes that offer donations to charities. ### Where This Applies - **Cleaning Supplies:** Cleaning companies can create innovative products and marketing campaigns that position cleaning as a self-care activity. - **Home Decor:** Home decor companies can partner with cleaning brands to offer home makeovers as part of spring cleaning sweepstakes. - **Charitable Organizations:** Charities can collaborate with cleaning brands to offer mutually beneficial sweepstakes that promote charitable giving and home cleanliness. ## Related on Trend Hunter - [Spring Cleaning Challenges](https://www.trendhunter.com/trends/list-to-1k.md) - [Festive Cleaning Bundles](https://www.trendhunter.com/trends/clorox-gift-of-clean.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [Playlist-Paired Household Cleaners](https://www.trendhunter.com/trends/deep-house-clean.md) - [Summertime Cleaning Products](https://www.trendhunter.com/trends/cif-multipurpose-sprays.md) - [Holiday-Scented Cleaning Products](https://www.trendhunter.com/trends/holidayscented-cleaning-product.md) - [Stress-Reducing Cleaning Songs](https://www.trendhunter.com/trends/tidy-up-tune.md) - [Heritage-Inspired Cleaning Products](https://www.trendhunter.com/trends/zoflora-hyacinth-bloom.md) - [Short-Form Soap Operas](https://www.trendhunter.com/trends/cleantok.md)