# Drip-Through Campaigns The Clorox for Colors Ads Show Super Stain-Resistent Clothing By Meghan Young | Published 2011-05-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clorox-for-colors References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/05/clorox-for-colors-ink-spill-ketchup-spill-coffee-spill/) & [ddb](http://www.ddb.com) If you are someone who constantly worries about wearing white because you are a stain magnet, then put that stressor to rest by using [Clorox](https://www.trendhunter.com/trends/wet-mop) for Colors. As their latest ad campaign shows, liquids and sauces will drip right through your clothing without leaving any casualties behind. Hot on the heels of their last [2011 ad campaign](http://www.trendhunter.com/trends/clorox-for-colors-ad#!/photos/108270/1), this Clorox for Colors ad campaign doesn't take such a literal stance as Trend Hunter Kamal Musharbash noted before. I do like that they decided to keep the symmetry by using the same food items from the last campaign in this one, which includes coffee, ketchup and ink. Conceived by Dubai-based advertising agency DDB, the Clorox for Colors ad campaign is both subtle and clever. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 33% | Activity: 15% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Stain-resistent Clothing:** The Clorox for Colors ads showcase the demand for stain-resistant clothing that can repel liquids and sauces. - **Drip-through Technology:** The Clorox for Colors ads highlight the potential for drip-through technology in textiles, offering a disruptive innovation opportunity in the clothing industry. - **Subtle and Clever Advertising:** The Clorox for Colors ad campaign demonstrates the effectiveness of subtle and clever advertising techniques in capturing consumer attention. ### Where This Applies - **Clothing:** The demand for stain-resistant clothing showcased in the Clorox for Colors ads presents an opportunity for disruptive innovation in the clothing industry. - **Textiles:** The potential application of drip-through technology in textiles, as seen in the Clorox for Colors ads, creates disruptive innovation opportunities in the textile industry. - **Advertising:** The success of the subtle and clever advertising techniques used in the Clorox for Colors ad campaign offers valuable insights for the advertising industry. ## Related on Trend Hunter - [Pristine Fast Food Campaigns](https://www.trendhunter.com/trends/all-flavour-no-mess.md) - [Family-Focused Cleaning Campaigns](https://www.trendhunter.com/trends/little-messes.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Low-Waste Cleaning Campaigns](https://www.trendhunter.com/trends/cult-of-clean.md) - [Condiment Spill Insurance Campaigns](https://www.trendhunter.com/trends/ketchup-insurance.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Vibrant Creativity Campaigns](https://www.trendhunter.com/trends/creative-acts-of-color.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md)