# Smelly Film Ads The Clorets 'Maybe It's Your Breath' Stickers Explain Romantic Fails By Jamie Danielle Munro | Published 2011-06-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clorets-maybe-its-your-breath References: [creativecriminals](http://creativecriminals.com/ambient/clorets-maybe-its-your-breath/http://creativecriminals.com/ambient/clorets-maybe-its-your-breath/) & [ogilvy.co.za](http://www.ogilvy.co.za/) For anyone who has ever thought character motivations were lacking in tenacity for feature films, the Clorets 'Maybe It's Your Breath' campaign gives an alternative explanation. The clever stickers by [Ogilvy South Africa](https://www.trendhunter.com/trends/hiders-keepers) are placed on popular romance movie covers to explain the lack of love. Films such as *Never Been Kissed* and *Just Friends* are just two of the films featured in the campaign. Who knows, maybe Clorets is on to something here. If [bad breath](https://www.trendhunter.com/trends/ceelike) is the case, these actors do a great job at pretending their co-workers smell minty fresh, especially for those mad make-out sessions. Nevertheless, the Clorets 'Maybe It's Your Breath' ads are a hilarious angle on [classic romance films](https://www.trendhunter.com/trends/boursin-christmas-campaign). Perhaps this explains Napoleon Dynamite's lack of love. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 47% | Activity: 49% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Film-inspired Advertising:** Opportunity for brands to use popular films as a platform for creative and humorous advertising campaigns. - **Explaining Character Motivations:** Potential to provide alternative explanations for character motivations in movies, offering a fresh perspective for audiences. - **Humorous Advertising Campaigns:** Growing trend of using humor to engage consumers and create memorable brand experiences. ### Industries Being Reshaped - **Film Industry:** Opportunity for film studios and distributors to collaborate with brands for creative marketing campaigns. - **Advertising Industry:** Opportunity for advertising agencies to create unique and humorous campaigns that resonate with consumers. - **Consumer Goods Industry:** Opportunity for consumer goods brands, like Clorets, to leverage popular culture references to promote their products. ## Related on Trend Hunter - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Lasting Freshness Toothpastes](https://www.trendhunter.com/trends/crest-clean-breath.md) - [Functional Breath Mints](https://www.trendhunter.com/trends/nude-mints.md) - [Nostalgic Berry Toothpastes](https://www.trendhunter.com/trends/smurfberry-toothpaste.md) - [Elevated Oral Care Sessions](https://www.trendhunter.com/trends/breathapy.md) - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md) - [Film-Inspired Condiment Ads](https://www.trendhunter.com/trends/heinz-smiles.md) - [Luxe Oral Sprays](https://www.trendhunter.com/trends/luxurious-oral-spray.md)