# Cloning Life Insurance Aviva Uses Body Doubles To Resemble Alter Egos By Vincent Salera | Published 2009-03-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cloning-life-insurance-aviva-uses-clones-to-show-uniqueness References: [coloribus](http://www.coloribus.com/paedia/reels/2009/03/11/544502/) You don’t need to be a film producer to notice the extra work that went into filming this commercial for AVIVA, the new name for Norwich Union [Insurance](https://www.trendhunter.com/trends/underwriteme). Using doubles as a means of delivering their message that everyone is “unique” certainly makes their message clear. The musical score called *“The Pills Won’t Help You Now”* also intensifies the [cinematic feel](https://www.trendhunter.com/trends/engineered-for-whatever-ad). The ad was created by advertising agency [Abbott Mead Vickers](https://www.trendhunter.com/trends/food-for-health) BBDO with creative direction by Anita Sasdy, Mike Durban and Tony Strong. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 4% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Cloning Doubles:** Creating life insurance policies with reduced premiums for those who provide a body double that resembles them. - **Personalized Insurance:** Tailoring life insurance policies to individuals based on their unique characteristics and interests. - **Cinematic Advertising:** Using techniques from film production in advertising to create immersive and engaging commercials. ### Where This Applies - **Insurance:** Incorporating innovative approaches to life insurance policies to offer customers more customized options. - **Film Production:** Partnering with advertisers to bring cinematic techniques to commercials and create more memorable campaign messages. - **Advertising:** Finding creative ways to capture the attention of audiences and deliver brand messaging through unconventional advertising methods. ## Related on Trend Hunter - [Unique AI-Generated Ads](https://www.trendhunter.com/trends/skinny-mobile.md) - [AI Video Cloning Tools](https://www.trendhunter.com/trends/ai-twins.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [AI Video Cloning](https://www.trendhunter.com/trends/ai-personas1.md) - [Thrilling Plant-Based Food Campaigns](https://www.trendhunter.com/trends/quorn-mission-snack-swap-campaign.md) - [Young Travellers-Targeting Campaigns](https://www.trendhunter.com/trends/progressive-insurance.md) - [Emotive AI Actors](https://www.trendhunter.com/trends/creatorkit.md) - [AI Digital Identity Cloning](https://www.trendhunter.com/trends/eternity-ac.md) - [Self-Doubt Alleviating Campaigns](https://www.trendhunter.com/trends/cadbury.md)