# Perplexing Public Clocks This 16-Foot Clock Art Sculpture Tells Time in an Unusual Way By David Ingram | Published 2015-09-16 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/clock-art References: [wallpaper](http://www.wallpaper.com/art/time-bandit-alicja-kwade-installs-16-ft-clock-at-central-park) & [johannkoenig.de](http://www.johannkoenig.de/56/alicja_kwade/selected_works.html) Berlin-based sculptor and artist Alicja Kwade installed a 16-foot [clock art sculpture](https://www.trendhunter.com/trends/radius-clock) that turns the idea of telling time on its head. As Kwade's first [public art instillation](https://www.trendhunter.com/trends/folded-time) in the United States, this aluminium timepiece titled 'Against the Direction of Time' sits at the entrance of Central Park, across from the Plaza Hotel. At a first glance, this piece may look like just like a normal clock, but upon closer inspection it's revealed that while the minute and hour hand turn clockwise, the face of the clock itself turns counter-clockwise. The [perplexing nature of this clock art](https://www.trendhunter.com/trends/otsuka-lotec-no5-kai) is meant to confuse onlookers looking up to check the time, and have them question the very nature of time itself. It's an interesting idea to put into doubt something as routine as telling the time, and the sculpture is sure to turn some heads at the very least. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 64% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### Why This Trend Is Growing - **Anti-clockwise Clocks:** Clocks designed to show the time in a non-traditional, but intriguing way. - **Disruptive Art Installations:** Art installations that challenge traditional concepts and force the viewers to think differently. - **Interactive Public Art Sculptures:** Art installations designed to engage and interact with the public in a unique way. ### Industries Being Reshaped - **Art:** Artists and art galleries can explore the use of technology and unconventional materials to create new and intriguing art installations. - **Tourism:** Cities can market themselves by promoting unique and interactive public art installations, which will attract tourists and increase revenue in the tourism industry. - **Architecture:** Architects can incorporate interactive art installations into their designs for buildings, creating a new and innovative type of architecture. ## Related on Trend Hunter - [Flowing Light Clocks](https://www.trendhunter.com/trends/crydal-scroll-clock.md) - [Kinetic Pattern Clocks](https://www.trendhunter.com/trends/moir-clock.md) - [Two-Sided Wall Clocks](https://www.trendhunter.com/trends/corner-clock.md) - [Alternative Time Displays](https://www.trendhunter.com/trends/dozen-clock.md) - [Intentionally Foggy Clock Designs](https://www.trendhunter.com/trends/kehai-clock.md) - [Linearly Formed Wall Clocks](https://www.trendhunter.com/trends/linear-clock-concept.md) - [Snow Landscape Sundial Installations](https://www.trendhunter.com/trends/light-time.md) - [Tubular Illuminating Clocks](https://www.trendhunter.com/trends/spacetime-blade.md) - [Minimal Sculptural Clocks](https://www.trendhunter.com/trends/trace-line.md)