# Schoolgirl Crew Editorials ‘Clique' by Steph Ashmore for the Ones2Watch By Sophia Pelka | Published 2012-03-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clique-by-steph-ashmore References: [theones2watch](http://www.theones2watch.com/newwave/7335) & [cargocollective](http://cargocollective.com/stephashmore/) The ‘Clique’ series by stylist Steph Ashmore and Dawn DiCarlo is a throw back to the [teenage heart throb](https://www.trendhunter.com/trends/bratz-x-clueless-doll). Shot for the 20th issue of the Ones2Watch, the editorial is well suited for the ‘coming of age’ theme. Each portrait explores the character of a queen teen from [each cliche click](https://www.trendhunter.com/trends/wildest-ones-yet). From drama club kid to prude prepster to punkass chick, not one stereotype is left untouched. The styling and artistic direction of the series is brilliant. The props used create a subtle scene, but it’s the models’ expressions that allow the narrative such depth. Though each character holds a [feminine strength](https://www.trendhunter.com/trends/songs-of-siren), teenage angst and vulnerability shines through. The shots are taken like yearbook photos, with plain back drops and glamor-shot lighting. The Clique series by Steph Ashmore and Dawn DiCarlo is a walk down adolescent memory lane. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 80% | Activity: 73% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Adolescent-themed Editorials:** Exploring the teenage experience through fashion editorials, offering opportunities for brands to connect with the nostalgia and emotions of their target audience. - **Character-driven Styling:** Using fashion and props to create distinct characters in editorials, providing opportunities for brands to showcase their products in unique and memorable ways. - **Yearbook-style Photography:** Emulating yearbook photos in fashion editorials, presenting opportunities for photographers to experiment with different lighting techniques and create visually compelling images. ### Sectors Adopting This - **Fashion:** The fashion industry can leverage adolescent-themed editorials to tap into the emotional connection of their target market and showcase their latest collections. - **Photography:** Photographers can embrace yearbook-style photography in their work to offer clients a unique and nostalgic aesthetic that stands out. - **Prop Design:** Prop designers can collaborate with stylists to create compelling scenes and add depth to character-driven fashion editorials. ## Related on Trend Hunter - [Vintage Campus Fashion](https://www.trendhunter.com/trends/hollywood-breakfast-club.md) - [Uniform-Inspired Apparel Collections](https://www.trendhunter.com/trends/back-to-drama-school.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Spooky Back-to-School Footwear](https://www.trendhunter.com/trends/keds-x-monster-high.md) - [Character-Driven Fashion Newsletters](https://www.trendhunter.com/trends/the-realgirl.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Retro Film-Inspired Dolls](https://www.trendhunter.com/trends/bratz-x-clueless-doll.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md)