# Boastful Tea Marketing Campaigns The Clipper Teas 'Make It Better' Campaign Boosts Confidence By Michael Hemsworth | Published 2022-01-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/clipper-teas-make-it-better References: [talkingretail](https://www.talkingretail.com/products-news/grocery/clipper-teas-launches-integrated-marketing-campaign-21-01-2022/) & [clipper-teas](https://www.clipper-teas.com)  The [Clipper Teas](https://www.trendhunter.com/trends/clipper-teas-2) 'Make it Better' campaign is being launched by the brand in the UK in a bid to help encourage consumers to not settle for mediocre results or products, especially when it comes to their daily cuppa. The campaign calls consumers to action to craft a high-quality cup of tea that is made with the best blends possible along with [organic and 100% natural ingredients](https://www.trendhunter.com/trends/typhoo-fear-free-tea). The brand also uses unbleached tea bags to further enhance its eco profile for shoppers. Marketing and Category Director for Clipper Teas at [Ecotone UK](https://www.trendhunter.com/trends/super-green-teas) Bryan Martins spoke on the new Clipper Teas 'Make it Better' campaign saying, "Clipper is one of the fastest-growing tea brands in the category, now growing at 20% versus two years ago in a declining category (-2%). We are looking to continue that momentum with our ‘Make it Better’ campaign.” ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 21% | Activity: 20% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Elevated Tea Experience:** Creating high-quality, organic, and natural tea blends can create differentiation for brands and appeal to consumers who want a more elevated experience. - **Sustainability in Tea Production:** Using eco-friendly practices such as unbleached tea bags can appeal to consumers who prioritize sustainability and environmental responsibility in their purchasing decisions. - **Empowering Consumer Choice:** Encouraging consumers to demand and create high-quality tea can increase consumer engagement and loyalty, as well as challenge competitors to improve their products. ### Industries Being Reshaped - **Tea Industry:** Tea brands can differentiate themselves and appeal to eco-conscious and quality-seeking consumers by using organic and natural ingredients and sustainable packaging. - **Food and Beverage Industry:** The trend towards elevated and sustainable tea experiences can spill over into other food and beverage categories, such as coffee, chocolate, and snacks. - **Marketing and Advertising Industry:** Campaigns that empower and encourage consumers to demand and create higher quality products can lead to increased brand engagement and loyalty, as well as inspire disruptive innovation in the industry. ## Related on Trend Hunter - [Ethical Tea Commercial Campaigns](https://www.trendhunter.com/trends/clipper-teas-2.md) - [Organic Herbal Tea Refreshments](https://www.trendhunter.com/trends/clipper-tea-products.md) - [Functional Green Tea Products](https://www.trendhunter.com/trends/super-green-teas.md) - [Organic Dual-Flavor Teas](https://www.trendhunter.com/trends/new-clipper-teas.md) - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md) - [Organic Tea Gift Boxes](https://www.trendhunter.com/trends/clipper-teas-1.md) - [On-Pack Tea-Sending Promotions](https://www.trendhunter.com/trends/tetley-for-the-love-of-tea-campaign.md) - [Kindness-Focused Tea Initiatives](https://www.trendhunter.com/trends/good-earth.md) - [Vitality Tea Campaigns](https://www.trendhunter.com/trends/twinings-superblends.md)