# Industrial Tea Packaging Emil S Goes for a Wooden Look for Clipper Tea By Jamie Danielle Munro | Published 2014-04-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/clipper-tea References: [packageinspiration](http://www.packageinspiration.com/conseptual-tea-container-clipper.html/) & [behance.net](https://www.behance.net/eshaw) This new design for clipper tea exudes an extremely industrial feel. Designed by Emil S of Finland, the work was done for a school project, and he was looking to reinvent the branded image of the product. According to Emil, he "chose Clipper tea, because of it’s [organic nature](https://www.trendhunter.com/trends/fruit-bliss), and redesigned their packaging to be a [gift product](https://www.trendhunter.com/trends/redesigned-retail-packaging), while still maintaining the brands humble image." The humble look is certainly maintained through the simplistic wood that's used, but considering most tea comes in either [paper, plastic or metal containers](https://www.trendhunter.com/trends/tetra-brik-aseptic), the material helps to set this item apart. For the font and details on the top, Emil also kept things simple, going for a black, white and green design that exudes the tea's organic elements. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 46% | Activity: 42% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Organic Tea Packaging:** Opportunity for disruptive innovation in creating sustainable packaging solutions for organic tea products. - **Industrial Design Aesthetic:** Opportunity for disruptive innovation in applying industrial design aesthetics to consumer packaging, providing a unique and eye-catching look. - **Minimalist Packaging:** Opportunity for disruptive innovation in minimalist packaging designs that evoke simplicity and authenticity. ### Industries Being Reshaped - **Food and Beverage Packaging Industry:** Opportunity for disruptive innovation in developing creative and eco-friendly packaging solutions for the food and beverage industry. - **Natural and Organic Products Industry:** Opportunity for disruptive innovation in creating distinctive packaging designs that reflect the natural and organic attributes of products. - **Design and Branding Industry:** Opportunity for disruptive innovation in reimagining branding and packaging strategies to enhance product differentiation and consumer appeal. ## Related on Trend Hunter - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Ethical Tea Commercial Campaigns](https://www.trendhunter.com/trends/clipper-teas-2.md) - [Organic Tea Gift Boxes](https://www.trendhunter.com/trends/clipper-teas-1.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Organic Dual-Flavor Teas](https://www.trendhunter.com/trends/new-clipper-teas.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md)