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# Fake Celebrity Hair
Clipin-Go by Paris Hilton

By Bianca | Published 2008-05-12 | Celebs
Source: Trend Hunter, https://www.trendhunter.com/trends/clipin-paris-hilton
References: [nymag](http://nymag.com/daily/fashion/2008/05/paris_hilton_makes_fake_hair_d.html) & [parishiltononline.net](http://www.parishiltononline.net/clipin-go-hair-extension-shoot/)

Wish you could have hair like [Paris Hilton's](https://www.trendhunter.com/trends/thats-redhot)? Assuming that was the case for millions of girls, the heiress launched **Clipin-Go**, a line of [fake hair extensions](https://www.trendhunter.com/trends/the-renatural), making it even easier for her fans to copy her look.

Clipin-Go comes in 10 different colours, and each set costs $80. The ads are currently being shot at Smashbox Studios in LA starring none other than Paris herself. (Obviously.)

For those who didn't know, Paris never had long, Barbie-doll style hair. Her locks have always been on the shorter side, but for years she faked the length of her tresses with extensions. Obviously hers were applied in top-notch salons -- the Clipin-Go would look so faux in comparison -- but these extensions could be fun for a night out every now and then.

Paris isn't the first to launch her own clip-in hair extension line. Jessica Simpson launched [Hair U Wear](http://www.hairuwear.com) along with stylist Ken Paves a few years ago.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 88% | Activity: 65% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### What Makes This Trend Stand Out

- **Fake Hair Extensions:** The trend of launching celebrity-endorsed fake hair extension lines, like Clipin-Go by Paris Hilton, is creating new opportunities in the beauty industry.
- **Celebrity-inspired Hair:** The popularity of celebrity hair extensions, such as those worn by Paris Hilton, is driving demand for imitation hairstyles and hair products in the fashion industry.
- **Clip-in Hair Extensions:** The rising popularity of clip-in hair extensions, exemplified by the success of Clipin-Go, is disrupting the traditional hair salon industry and creating a new market for DIY hairstyling.

### Sectors Adopting This

- **Beauty Industry:** The introduction of celebrity-endorsed fake hair extension lines, like Clipin-Go, presents disruptive innovation opportunities in the beauty industry, particularly in the haircare and hairstyling sector.
- **Fashion Industry:** The demand for imitation hairstyles and hair products, inspired by celebrities like Paris Hilton, provides disruptive innovation opportunities for fashion brands and hair accessory companies.
- **Hair Salon Industry:** The rise of clip-in hair extensions, such as the popular Clipin-Go line, is disrupting the traditional hair salon industry and creating new opportunities for DIY hairstyling businesses and online retailers.

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