# Wish-Granting Greetings Clinton Cards Will Make a Customer's Holiday Wish Come True By Katherinev123 | Published 2011-12-04 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/clinton-cards References: [psfk](http://www.psfk.com/2011/12/card-company-will-grant-a-wish-to-a-facebook-fan.html) & [clintoncards](http://www.clintoncards.co.uk/) It's the holiday season and many brands are taking advantage of this spirited time with marketing initiatives that really focus on customer emotion. One such brand is Clinton Cards, a UK-based card retailer that has launched a competition to grant one of its customers a [Christmas wish](https://www.trendhunter.com/trends/urban-outfitters-and-canva). Clinton Cards is using [Facebook](https://www.trendhunter.com/trends/bolthouse-fresh) as the primary tool for this marketing campaign. To enter the competition, Facebook users must simply "like" the Clinton Cards Facebook fan page and write a short statement on what would make his (or someone else’s) Christmas the best one ever. The winner will be granted his wish, a value of up to $15,600 USD. There are also 50 secondary prizes, which comprise "Santa's Sacks" worth about $15 USD each. According to PSFK, so far some of the entries have included everything from going on vacation for Christmas to enjoying a Christmas feast with the whole family. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 5% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) ## Key Themes ### What Makes This Trend Stand Out - **Emotion-driven Marketing:** Utilizing customer emotion to create impactful marketing initiatives during the holiday season. - **Social Media Competitions:** Using social media platforms like Facebook to engage customers in interactive competitions. - **Wish-granting Campaigns:** Granting customers' wishes as a promotional strategy to build brand loyalty. ### Sectors Adopting This - **Card Retail:** Creating wish-granting campaigns in the card retail industry to boost customer engagement. - **Social Media Marketing:** Leveraging social media platforms for interactive competitions in the marketing industry. - **Gift and Promotion:** Implementing wish-granting campaigns as part of gift and promotion strategies in various industries. ## Related on Trend Hunter - [Christmasy Customer-Rewarding Retailer Campaigns](https://www.trendhunter.com/trends/one-stop-2025-christmas-campaign.md) - [Festive Chip Campaigns](https://www.trendhunter.com/trends/kettle-chips-christmas-campaign.md) - [Wishlist-Spotlighting Billboards](https://www.trendhunter.com/trends/sephora-holiday-billboard.md) - [AI-Generated Holiday Messages](https://www.trendhunter.com/trends/personalized-communication-from-santa.md) - [Festive Pet Letter Campaigns](https://www.trendhunter.com/trends/chewy-claus.md) - [Airline-Approved Holiday Campaigns](https://www.trendhunter.com/trends/westjet-parents-wishlist.md) - [AI-Powered Digital Gifting Experiences](https://www.trendhunter.com/trends/magical-moments.md) - [Interactive Family-Friendly Holiday Campaigns](https://www.trendhunter.com/trends/bolthouse-fresh.md) - [Personalized Holiday Newsletters](https://www.trendhunter.com/trends/pics-wishes.md)