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# Single-Player Alcohol Competitions
Jazz Up the Evening with the Clink! Glass Drinking Game

By Elise Ying-Hei Ho | Published 2012-09-17 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/clink-glass
References: [incrediblethings](http://www.incrediblethings.com/food/a-drinking-game-for-one/) & [fredandfriends](http://fredandfriends.com/products/view/clink-glass)

The night alone doesn't have to be a total bore thanks Fred & Friends's Clink Glass [one-person drinking game](https://www.trendhunter.com/trends/word-alone). The glass is hand-blown and crafted with a [rolling ball maze](https://www.trendhunter.com/trends/funpop-tabletop-pinball-game) in the hollow base. Designed to test your hand-eye coordination, it's most challenging when you're trying to maneuver the two balls while drinking.

But just because this glass is designed as a single player game does not mean it has to be played alone. After many initial 'lonesome' nights of practice -- preferably with something non-alcoholic -- you can gather a bunch of friends and compete to see who can complete the maze in the 12-ounce glass the quickest. When you feel it's getting significantly more difficult to complete the labyrinth without spillage, it's probably time to go easy on the booze.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 28% | Activity: 30% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games)

## Key Themes

### What's Driving This Trend

- **Single-player Drinking Games:** Disruptive innovation opportunity: Develop new and imaginative single-player drinking games that combine entertainment and hand-eye coordination.
- **Interactive Barware:** Disruptive innovation opportunity: Create barware products with interactive elements that enhance the drinking experience.
- **Social Drinking Challenges:** Disruptive innovation opportunity: Design social drinking challenges that can be played individually or as a group, adding a competitive element to social gatherings.

### Who This Affects Most

- **Beverage and Alcohol:** Disruptive innovation opportunity: Innovate new drinking experiences and products that cater to the evolving preferences of consumers.
- **Party Supplies and Games:** Disruptive innovation opportunity: Develop unique party supplies and games that offer entertaining and engaging experiences.
- **Hospitality and Entertainment:** Disruptive innovation opportunity: Introduce interactive elements to hospitality and entertainment venues to provide unique experiences for patrons.

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- [Wine-Branded Adult Party Games](https://www.trendhunter.com/trends/would-you-dare.md)
