# Makeup-Melting Facial Cleansers Clinique's Take the Day Off Effortlessly Removes Stubborn Makeup By Ell Smith | Published 2018-04-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cliniques-take-the-day-off References: [clinique](https://www.clinique.ca/product/1673/6187/skin-care/cleansersmakeup-removers/take-the-day-offtm-cleansing-milk) Facial cleansers that moisturize the skin while effectively melting away makeup are a rare combination, but Clinique's Take the Day Off Cleansing Milk does just that. The product contains a residue-free formula meaning it can clean the face without stripping away the skin's natural moisture barrier. Unlike other cleansers, Clinique's product leaves the skin feeling touchably smooth and comfortable. According to the brand, this ophthalmologist tested face wash is ideal for very-dry, dry dry-combination and oily skin types. The gentle cleanser melts away even the most stubborn of cosmetics, including water-proof, mineral-based and sunscreen, leaving behind freshly cleansed skin that's sure to satisfy anyone. What's more is that this product is paraben-free and arrives at an affordable price point. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 8% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Makeup-melting Facial Cleansers:** Facial cleansers that effectively remove makeup while moisturizing the skin, providing a disruptive innovation opportunity for the beauty industry. - **Residue-free Formulas:** Residue-free facial cleansers that clean the skin without stripping its natural moisture barrier, creating an opportunity for the skincare industry to develop gentle yet effective products. - **Affordable Paraben-free Products:** The rise in demand for affordable and paraben-free skincare products, opening up opportunities for the cosmetics industry to develop budget-friendly options. ### Sectors Adopting This - **Beauty Industry:** The beauty industry can capitalize on the demand for makeup-melting facial cleansers that provide additional benefits like moisturization and residue-free formulas. - **Skincare Industry:** The skincare industry can focus on developing innovative and gentle cleansers that effectively remove makeup without compromising the skin's natural moisture barrier. - **Cosmetics Industry:** The cosmetics industry can explore the market for affordable paraben-free skincare products, meeting the demand for more affordable and healthier options. ## Related on Trend Hunter - [Silky Mousse Cleansers](https://www.trendhunter.com/trends/take-the-day-off-foaming-mousse.md) - [Makeup-Melting Cleansing Solutions](https://www.trendhunter.com/trends/futurewise.md) - [Rapid Facial Cleansers](https://www.trendhunter.com/trends/face-cleanse.md) - [Water-Free Makeup Cleansers](https://www.trendhunter.com/trends/magic-melt-micellar-milk.md) - [Gentle Chamomile-Powered Cleansers](https://www.trendhunter.com/trends/camomile-cleanser.md) - [Ultra-Concentrated Oil Cleansers](https://www.trendhunter.com/trends/ethereal-cleansing-oil.md) - [Mature Skin-Friendly Makeup Cleansers](https://www.trendhunter.com/trends/mature-skinfriendly.md) - [Low-Lather Cream Cleansers](https://www.trendhunter.com/trends/mello-marula-cream-cleanser.md) - [Melting Balm Cleansers](https://www.trendhunter.com/trends/melting-balm-cleanser.md)