# Hydrating Water Jelly Formulas Clinique's 'Dramatically Different' Arrives in a Hydrating Jelly By Ell Smith | Published 2018-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cliniques-dramatically-different References: [thegloss](http://www.thegloss.com/beauty/clinique-dramatically-different-hydrating-jelly/) & [beauty.shoppersdrugmart](https://beauty.shoppersdrugmart.ca/Luxury/Brands/Clinique/Dramatically-Different%E2%84%A2-Hydrating-Jelly/p/BB_020714939472?utm_campaign=P11_10242017_Low-Priority&utm_medium=LD_sc&utm_source=google&utm_term=-&utm_content=c_na_CatchAll_na_na&gclid=CjwKCAjwspHaBRBFEiwA0eM3kT-AT4EtHaVRy8j8DlwF_qjNtgaRHBxs-UX3pMPyibtWXAi7_9olhBoCJ2cQAvD_BwE&s_kwcid=AL!5271!3!195634449069!!!g!294680686006!&ef_id=WQdUWgAAAK3jdgw0:20180710193156:s) Clinique's Dramatically Different moisturizer has gained a [cult-like following](https://www.trendhunter.com/trends/limitededition-clinique-moisturizer), and now the beauty brand has released a new iteration of the product that arrives in a clear water jelly formula. This clear product looks aesthetically pleasing and refreshing and is infused with hyaluronic acid to keep the skin feeling smooth for up to 24 hours. What's more is that this product features a 'Clear Shield Formula' which is said to fight against the effects of pollution while also improving the skin's natural moister barrier. In addition, the product is incredibly lightweight. This launch speaks to the popularity of [jelly-based cosmetics](https://www.trendhunter.com/trends/edelweiss-bouncy-jelly-mist) which arrive in a variety of formulas including [masks, gels and cleansers](https://www.trendhunter.com/trends/milky-jelly-cleansing-balm). Image Credit: Clinique via Instagram @clinique ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 46% | Activity: 69% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Jelly-based Cosmetics:** There is growth in the demand for jelly-based cosmetics which arrive in a variety of formulas including masks, gels, and cleansers. - **Innovative Moisturizers:** There is a trend towards innovative new moisturizers that offer benefits such as hydration and pollution protection, such as Clinique's Dramatically Different Hydrating Jelly. - **Hyaluronic Acid Infused Products:** The trend of infusing hyaluronic acid in products that keep the skin feeling smooth for up to 24 hours is increasing, as seen in Clinique's new product launch. ### Sectors Adopting This - **Beauty and Personal Care:** There is an opportunity for beauty and personal care companies to create innovative jelly-based cosmetic products with added benefits such as pollution protection. - **Skincare:** Skincare companies can leverage the trend of hyaluronic acid infused products to develop new moisturizers and other skincare products that help to keep the skin smooth and hydrated. - **Health and Wellness:** There is an opportunity for health and wellness companies to tap into the trend of innovative moisturizers that offer pollution protection and other benefits for their customers. ## Related on Trend Hunter - [Anti-Pollution Jelly Toners](https://www.trendhunter.com/trends/anti-pollution-jelly-toner.md) - [Spritzable Jelly Mists](https://www.trendhunter.com/trends/refreshing-jelly-mist.md) - [Lightweight Hyaluronic Jelly Moisturizers](https://www.trendhunter.com/trends/hyaluronic-jelly.md) - [Moisturizing Jello Essences](https://www.trendhunter.com/trends/espoir-dewlike-jello-glowrizer.md) - [Plumping Jelly Mists](https://www.trendhunter.com/trends/hydra-jello-face-mist.md) - [Sensorial Jelly Serums](https://www.trendhunter.com/trends/milk-makeup-serum-stick.md) - [Skin-Soothing Jelly Mists](https://www.trendhunter.com/trends/clean-face-solid-mist.md) - [Moisturizing Serum Advancements](https://www.trendhunter.com/trends/active-glow-serum.md) - [Jelly Toner Sprays](https://www.trendhunter.com/trends/jelly-toner-instantly-hydrating-mist.md)