# Lightweight Adaptable Balms Clinique's Almost Lipstick is Now Available in a Flexible New Shade By Laura McQuarrie | Published 2025-06-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cliniques-almost-lipstick References: [theindustry.beauty](https://theindustry.beauty/editors-picks-new-launches-from-the-outset-clinique-loreal-paris-and-more/?utm_source=rss&utm_medium=rss&utm_campaign=editors-picks-new-launches-from-the-outset-clinique-loreal-paris-and-more) & [clinique](https://www.clinique.ca/product/1605/4772/makeup/lipsticks/almost-lipstick-in-black-honey-pink-honey-and-nude-honey?shade=Nude_Honey)  First, there was Clinique's Almost Lipstick in [Black Honey](https://www.trendhunter.com/trends/pink-honey), which has continued to resonate with beauty lovers since its 1971 debut, then [Pink Honey](https://www.trendhunter.com/trends/quickliner-for-lips) joined the lineup in 2023, and in 2025, an all-new shade, [Nude Honey](https://www.trendhunter.com/trends/glwfix-plump), is joining the viral cosmetics collection. Black Honey is beloved as a universally flattering shade with the perfect balance of blue, red and yellow pigments in a creamy, balmy base, and Nude Honey boasts the same nourishing properties but with a blend of warm and cool pigments. Lightweight Nude Honey swipes on to provide a sheer wash of color that adapts to natural lip tones. This lip product, which sits somewhere between a lipstick, gloss and tinted balm, is loved for not just its comfortable formula and color, but also its forgiving nature because it can even be applied without a mirror. ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 94% | Activity: 97% | Freshness: 43% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Adaptive Beauty Products:** These products offer innovative formulas that adapt to individual features, enhancing personalized beauty experiences. - **Multifunctional Cosmetics:** Combining features of lipstick, gloss, and balm creates versatile products that simplify beauty routines. - **Universal Shade Offerings:** Developing shades claimed to be universally flattering caters to a diverse range of consumers, enhancing inclusivity in the beauty industry. ### Sectors Adopting This - **Cosmetics:** The integration of adaptive pigments and multifunctional formulas signifies an era of personalized cosmetic solutions. - **Personal Care:** Products that prioritize comfort and ease of application without the need for precision continue to appeal to busy consumers. - **Retail and E-commerce:** Streamlined, universal beauty products offer lucrative opportunities for online platforms targeting diverse audiences. ## Related on Trend Hunter - [All-Day Lip Liners](https://www.trendhunter.com/trends/quickliner-for-lips.md) - [Berry-Hued Mascaras](https://www.trendhunter.com/trends/black-honey-mascara.md) - [Multi-Use Beauty Oils](https://www.trendhunter.com/trends/black-honey.md) - [Cult Lip Color Oils](https://www.trendhunter.com/trends/black-honey-1.md) - [Multidimensional Natural Lip Liners](https://www.trendhunter.com/trends/lip-line-enhancing-pencils.md) - [Romantic Lipstick-Balms](https://www.trendhunter.com/trends/bisou-balm.md) - [Effortless Minimalist Makeup Products](https://www.trendhunter.com/trends/blush-lip-color.md) - [Lip Balm Range Expansions](https://www.trendhunter.com/trends/kisskiss-bee-glow-pearly-lip-balm.md) - [French-Style Sheer Lipsticks](https://www.trendhunter.com/trends/bisou-jelly.md)