# Playful Cosmetic Collections The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again By Laura McQuarrie | Published 2026-02-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/clinique-x-crayola References: [theindustry.beauty](https://theindustry.beauty/clinique-joins-with-crayola-to-relaunch-chubby-line-with-colourful-campaign/)  A nostalgic generation of beauty lovers yearns for makeup that feels fun again and is ready to reject "no-makeup" makeup minimalism in favor of colorful, playful, experimental looks that celebrate self-expression and exude joy—and the [Clinique](https://www.trendhunter.com/trends/college-fashionista-x-clinique) x [Crayola](https://www.trendhunter.com/trends/nadine-ghosn-crayola-pack) collaboration answers the call to relaunch the beauty brand's Chubby franchise. Appealing to existing customers and newcomers to the brand, particularly [Gen](https://www.trendhunter.com/trends/sheglam-vinyl-pop-color-palette) Z and Millennials, Clinique x Crayola centers on color as a playful, highly personalized means of self-expression. The Clinique x Crayola collection includes a series of solid, swipe-on products, including Cheek Colour Balm, Contour Stick, Highlighter Stick and Moisturising Lip Colour Balm, aligning with the current demand for multitasking beauty products that are low-effort to apply yet rich in color payoff and powered by skin-friendly formulas. ## Trend Insights (Trend Hunter) - Score: 8.5/10 - Popularity: 95% | Activity: 95% | Freshness: 64% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Nostalgic Beauty Products:** Reviving past trends with modern twists, nostalgic beauty products offer a platform for brands to blend retro aesthetics with contemporary features, appealing to consumers' longing for both the familiar and the innovative. - **Personalized Self-expression:** The rise of personalized beauty tools reflects a shift towards makeup as a form of personal storytelling, heralding opportunities for brands to innovate with customizable, expressive colors and designs. - **Multitasking Makeup Solutions:** With consumer interest in convenience and versatility, multitasking makeup products are in demand, pushing brands to create formulations that offer multiple functionalities without compromising performance. ### Industries Being Reshaped - **Beauty and Cosmetics:** The beauty and cosmetics industry is positioned for growth by developing collections that merge vivid colors with practical applications, catering to a clientele seeking both creativity and ease. - **Fashion and Lifestyle:** Fashion and lifestyle sectors stand to benefit by incorporating playful and vibrant themes in their product lines, aligning with consumers' desires for more expressive and joyful personal style. - **Consumer Goods:** The consumer goods industry can capitalize on the trend of joyful nostalgia by launching products that blend functionality with a whimsical touch, connecting emotionally with a broad demographic. ## Related on Trend Hunter - [Functional Serum-Inspired Micellar Waters](https://www.trendhunter.com/trends/serum-infused-micellar-water.md) - [Tiny Decorating Collectibles](https://www.trendhunter.com/trends/miniverse-make-it-mini-spaces.md) - [Adaptive Makeup Accessories](https://www.trendhunter.com/trends/adaptive-makeup-accessories.md) - [All-In-One Soybean Cleansers](https://www.trendhunter.com/trends/pure-soybean-cleansing-milk.md) - [Retinol-Like Moisturizer Products](https://www.trendhunter.com/trends/embryolisse.md) - [Protective Nail Care Treatments](https://www.trendhunter.com/trends/spf50-nude-veil.md) - [Classic Cartoon Moisturizing Sets](https://www.trendhunter.com/trends/primer-moisturizer-gift.md) - [Compact Glow-Focused Gift Sets](https://www.trendhunter.com/trends/best-of-glow.md) - [Soy-Based Face Cleansers](https://www.trendhunter.com/trends/soy-face-cleansers.md)