# Cosmetic Kickoff Apps The #ootd_WITH CLINIQUE Reposting App Launches Clinique Pop By Laura McQuarrie | Published 2015-04-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clinique-pop References: [japantrends](http://www.japantrends.com/clinique-pop-lipstick-regram-iphone-app/) & [itunes.apple](https://itunes.apple.com/jp/app/ootd-instagram-crient-app/id953462162) In order to launch a new lipstick in Japan called [Clinique Pop](https://www.trendhunter.com/trends/clinique-x-crayola) from the New York cosmetic brand, a unique digital campaign was created. Knowing that its target audience has an affinity for using [Instagram](https://www.trendhunter.com/trends/interactive-cosmetics-retail-stores-watsons-upgrades-its-stores-for-gen-z-a) on a daily basis, Clinique created the #ootd_WITH CLINIQUE app, which makes it easy to save photos and videos for the purposes of reposting them. Since users typically need to download a specific app to "regram" content, this simplifies a step that's essential for sharing from Clinique. In addition to these online efforts, the brand also created a [pop-up store event](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1) and a photo booth at the Roppongi Hills cafe, providing the perfect cute pink backdrop for snapping selfies with friends. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 46% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Interactive Cosmetic Apps:** Brands are developing interactive cosmetic apps to connect with customers and increase sales. - **Social Media Marketing:** More beauty brands are leveraging social media platforms for marketing campaigns that generate user-generated content. - **Pop-up Store Events:** Pop-up store events are becoming a popular way for cosmetics brands to engage with customers and create unique experiences. ### Where This Applies - **Cosmetics Industry:** The cosmetics industry can leverage interactive apps and social media marketing to reach a younger, tech-savvy audience and increase sales. - **Retail Industry:** Retailers can create pop-up store events to drive foot traffic and increase sales, providing a unique, interactive shopping experience for customers. - **Advertising Industry:** Advertising agencies can help brands develop interactive cosmetic apps and social media marketing campaigns that engage with customers and increase brand awareness. ## Related on Trend Hunter - [Digital Cosmetics Pop-Ups](https://www.trendhunter.com/trends/digital-pop-up.md) - [Saloon-Style Beauty Pop-Ups](https://www.trendhunter.com/trends/sweetheart-saloon.md) - [Virtual Pop-Up Shop Apps](https://www.trendhunter.com/trends/pop-up-shop-app.md) - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Bakery-Themed Beauty Pop-Ups](https://www.trendhunter.com/trends/clarins-sweet-spot.md) - [AR-Powered Vending Machines](https://www.trendhunter.com/trends/snapchat-and-loreal.md) - [In-The-Dark Cosmetic Pop-Ups](https://www.trendhunter.com/trends/shop-in-the-dark.md) - [Social-First Shade Match Campaigns](https://www.trendhunter.com/trends/find-your-match.md) - [Soft-Pink Cosmetics Pop-Up Stores](https://www.trendhunter.com/trends/kylie-cosmetics-popup.md)