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# Textile-Inspired Cosmetic Packaging
Clinique and Marimekko Collaborated on a Limited-Edition Range

By Laura McQuarrie | Published 2018-01-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/clinique-and-marimekko
References: [instagram](https://www.instagram.com/p/Bdcq6ftHnm0/) & [clinique](https://www.clinique.com/marimekko)

Cosmetics manufacturer Clinique and Marimekko, the Finnish textile and clothing design company, joined forces to create a limited-edition collection of products that focus on color and print.

The limited-edition range pairs some of Marimekko's most celebrated patterned designs with lip gloss and lipstick shades from Clinique. While the Marimekko x Clinique Pop Splash Lip Gloss + Hydration offers shades like the nude Latte Pop and the high-shine, sheer pink Fireberry, the Marimekko x Clinique Pop Lip Colour + Primer comes in a more highly curated selection of colors that range from violet to deep red.

As well as wanting to collect the individual shades for the sake a variety, consumers will also be drawn to the packaging, each of which celebrates a different pattern from the design house.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 61% | Activity: 85% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Limited-edition Collaborations:** Exploring partnerships with different industries to create unique and exclusive products can attract consumers.
- **Print and Pattern Integration:** Incorporating bold and eye-catching designs into product packaging can differentiate a brand in the cosmetics industry.
- **Color-curated Selections:** Offering a carefully chosen range of colors can appeal to consumers seeking personalized and on-trend cosmetic options.

### Who This Affects Most

- **Cosmetics:** The cosmetic industry can explore collaborations with fashion, art, and design industries to create unique and appealing products.
- **Fashion:** Fashion brands can collaborate with cosmetics companies to leverage their prints and patterns in the creation of exclusive packaging and products.
- **Design:** Design houses can partner with cosmetic manufacturers to integrate their iconic prints and patterns into cosmetic packaging, creating visually distinctive products.

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