# Graphic Spinal Injury Ads The Clinica De La Columna Campaign is Colorful and Minimalist By Meghan Young | Published 2012-05-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/clinica-de-la-columna-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/05/clinica-de-la-columna-chair-shoe-car-backpack-wallet/) & [laclinicadelacolumna](http://www.laclinicadelacolumna.com/) The Clinica De La Columna campaign is made up of [minimalist print ads](https://www.trendhunter.com/trends/beige-billboards) that are as straightforward as they come. It might be devoid of a tag line or explanation of any sort, but it is immediately clear what message is trying to be relayed through the colorful graphics used. Each poster is centered around an image of a spine. Each spine has been dislodged by an object of some sort in different areas. For instance, a [bad office chair](https://www.trendhunter.com/trends/pratone-chair) has compromised a thoracic vertebrae while a wallet has caused damage to a lumbar one. Conceived and executed by [Lima-based ad agency](https://www.trendhunter.com/trends/legitimate-you) Artwork, the Clinica De La Columna campaign shows the problem area while implying the clinic knows the solution. It was art directed by Oscar Takahashi. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 17% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Minimalist Print Ads:** Opportunity for creating impactful advertising campaigns with minimalist designs. - **Colorful Graphics:** Potential to use vibrant graphics to convey messages in a visually engaging manner. - **Clear Visual Messaging:** Chance to communicate messages effectively through straightforward visual representations. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity in creating attention-grabbing ads through minimalist designs and colorful graphics. - **Healthcare:** Potential for clinics and healthcare providers to convey their expertise and solutions through clear visual messaging. - **Furniture:** Opportunity for furniture manufacturers and retailers to emphasize the importance of ergonomics and spine health in their marketing. ## Related on Trend Hunter - [Shapeshifting Spine-Like Work Chairs](https://www.trendhunter.com/trends/spine-chair.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Thermal Wellness Devices](https://www.trendhunter.com/trends/master-v7-meditech.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Elegant Scoliosis Back Braces](https://www.trendhunter.com/trends/airy-back-brace.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Stimuli-Devoid Migraine Treatment Center](https://www.trendhunter.com/trends/migraine-treatment-center.md)