# Furnished Climbing Walls IKEA's Interacitve Ad Mixes Rock Climbing with Home Decor By Laura McQuarrie | Published 2014-09-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/climbing-wall References: [designtaxi](http://designtaxi.com/news/369239/IKEA-Creates-A-Fun-Vertical-Wall-Apartment-That-You-Can-Climb/?interstital_shown=1) & [facebook](https://www.facebook.com/ubi.bene.paris/posts/954702094546913) In order to kick off the opening of a new store in France, [IKEA](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign) set up an unusual [climbing wall](https://www.trendhunter.com/trends/grip-hanger) to raise awareness about this event. With the aid of the ubi bene agency, IKEA set up a rock wall and dressed it up with everything from dining tables to chairs and beds. The rock wall was set up so that [showroom furniture pieces](https://www.trendhunter.com/trends/mise-en-abymes) were fixed in place vertically, making it the perfect opportunity to capture a dynamic selfie. With a professional on site, people on the street were invited to get fitted with a harness and take the climb up the quirkiest showroom ever. To make getting around easy, the rock wall included spots for people to grip and step, offering a quick way to scoot from the bedroom to the living room. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 64% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Marketing:** Creating interactive and engaging experiences for customers through unconventional marketing strategies such as incorporating climbing walls. - **Brand Activation:** Using unique and creative initiatives to promote brand awareness and generate excitement around store openings or events. - **Experiential Retail:** Transforming retail spaces into immersive environments that offer customers memorable and interactive experiences. ### Industries Being Reshaped - **Furniture Retail:** Integrating interactive elements like climbing walls into furniture retail stores to attract customers and differentiate from competitors. - **Outdoor Recreation:** Exploring innovative ways to combine outdoor activities, such as rock climbing, with branding and marketing opportunities. - **Event Planning:** Incorporating unique installations, like furnished climbing walls, into event planning to create memorable experiences for attendees. ## Related on Trend Hunter - [Rock-Climbing Work Spaces](https://www.trendhunter.com/trends/hidden-climbing-gym.md) - [Climbing Rope-Crafted Furniture Series](https://www.trendhunter.com/trends/entwined-objects.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Secret Sleep Pop-Ups](https://www.trendhunter.com/trends/ikea-sleepeasy.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Rock Climbing-Inspired Stools](https://www.trendhunter.com/trends/cling-stool.md) - [Creative Home Collections](https://www.trendhunter.com/trends/creative-home.md) - [Virtual Furniture Pop-Ups](https://www.trendhunter.com/trends/welcome-to-bloxburg.md) - [Swedish-Style Kitchen Pop-Ups](https://www.trendhunter.com/trends/ikea-house-warming.md)