# Climate-Positive Burgers Max Burgers is Trying to Offset 110% of Its Carbon Emissions By Justin Lam | Published 2018-06-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/climate-positive-burgers References: [fastcompany](https://www.fastcompany.com/40581541/if-youre-going-to-eat-meat-try-this-carbon-positive-burger?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner) & [sustainablebrands](http://www.sustainablebrands.com/news_and_views/walking_talk/alison_watson/worlds_first_climate-positive_burgers_max_burgers_now_help) The consumption of meat is causing detrimental harm to our planet but a Swedish burger chain is hoping to do its part in curbing this devastation with its climate-positive burgers. These burgers are no different in composition to traditional beef burgers, but their constructions and the steps taken by the Max Burger chain is what makes them climate-positive. To ensure the new burgers can make a change, Max Burger plans to plant enough trees to offset 110% of the carbon emissions the business produces. This burger initiative expands on the company's existing carbon offsetting model, which includes the introduction of wind-based power and the inclusion of more plant-based menu items. However, the new program will also account for the carbon emissions its guests output, hence the extra 10% the company is trying to offset. Image Credit: Max Burger ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 18% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Climate-positive Burgers:** Max Burger's initiative to offset carbon emissions through tree planting - **Meat Alternatives:** Introduction of more plant-based menu items as part of Max Burger's carbon offsetting model - **Carbon Offset Programs:** Max Burger's effort to account for guests' carbon emissions and offset them ### Who This Affects Most - **Restaurant:** Max Burger's climate-positive burgers and carbon offset initiatives within the restaurant industry - **Food and Beverage:** Max Burger's inclusion of more plant-based menu items and carbon offset programs in the food and beverage industry - **Environmental Services:** Max Burger's tree planting and carbon offset programs contributing to the environmental services industry ## Related on Trend Hunter - [Net-Zero Carbon Fast-Food Restaurants](https://www.trendhunter.com/trends/netzero-restaurant.md) - [Free Plant-Based Burgers](https://www.trendhunter.com/trends/beyond-burgers.md) - [Clean-Fried Food Menus](https://www.trendhunter.com/trends/fried-food-menu.md) - [Carbon-Neutral Food Companies](https://www.trendhunter.com/trends/bobos.md) - [Eco Fast Food Meals](https://www.trendhunter.com/trends/cool-kids-meal.md) - [Seaweed-Enriched Beef Carpaccio](https://www.trendhunter.com/trends/seaweed-enriched-beef-carpaccio.md) - [Hybrid Jackfruit Burgers](https://www.trendhunter.com/trends/beef-jackfruit-burger.md) - [Climate-Friendly Pizzas](https://www.trendhunter.com/trends/plizza.md) - [Indulgent Plant-Based Patties](https://www.trendhunter.com/trends/indulgent-burger.md)