# Eco Awareness Fragrances These Climate Change Products Take the Form of Fleeting Fragrances By Laura McQuarrie | Published 2014-08-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/climate-change-products References: [psfk](http://www.psfk.com/2014/08/futuristic-fragrance-scents-endangered-climate-change.html) & [apocalypse.cc](http://apocalypse.cc/tagged/TheEphemeralMarvelsPerfumeStore) Or sense of smell is one of the most powerful smells there are and designer Catherine Young chose fragrance to be the focus of her climate change products. 'The Ephemeral Marvels Perfume Store' is an acronym for the French word "TEMPS," meaning "time" and these fragrances are designed to simulate some of the world's best smells. To raise awareness about the dire need to address climate change, Young's fragrances are designed after [scents like Coffee, Honey, Wine, Ice](https://www.trendhunter.com/trends/evoking-seasonal-scents) and salty seaside Coasts, representing what we could lose forever if we're not careful. With a [range of bottled fragrances](https://www.trendhunter.com/trends/cos-perfumery) in the TEMPS line, there's bound to be at least one scent that everyone would sorely miss if they could never smell it again. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 50% | Activity: 79% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Climate Change Fragrances:** Disruptive innovation opportunity: Creating fragrances that raise awareness about climate change by representing scents at risk of extinction. - **Sensory Activism:** Disruptive innovation opportunity: Using fragrance as a medium to engage people in taking action against climate change through their sense of smell. - **Emotional Connection Through Scents:** Disruptive innovation opportunity: Developing fragrances that evoke strong emotions and inspire individuals to prioritize environmental conservation. ### Who This Affects Most - **Fragrance Manufacturing:** Disruptive innovation opportunity: Producing sustainable fragrances that contribute to climate change education and advocacy. - **Environmental Education:** Disruptive innovation opportunity: Incorporating fragrance-based experiences into environmental education programs to strengthen engagement and understanding. - **Climate Change Activism:** Disruptive innovation opportunity: Collaborating with fragrance brands to create limited-edition scents that support climate change initiatives and raise funds for environmental organizations. ## Related on Trend Hunter - [Haunting Glacial Fragrances](https://www.trendhunter.com/trends/joklalykt.md) - [Wind-Inspired Fragrances](https://www.trendhunter.com/trends/atmosphere-demotion.md) - [Microbiome-Friendly Fragrances](https://www.trendhunter.com/trends/state-of-change.md) - [Immersive Multi-Sensory Fragrances](https://www.trendhunter.com/trends/asmr-fragrances.md) - [Positively Uplifting Perfumes](https://www.trendhunter.com/trends/perroy.md) - [Plant-Powered Functional Fragrances](https://www.trendhunter.com/trends/vibrance-face-aura-mists.md) - [Immersive Fragrance Experiences](https://www.trendhunter.com/trends/petrichor.md) - [Eco-Friendly Spa Capsules](https://www.trendhunter.com/trends/divana.md) - [Modern Luxury-Focused Fragrance Lines](https://www.trendhunter.com/trends/cos-perfumery.md)