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# No-ABV Climate Change Cocktails
Fluère Created a Cocktail to Conclude the Extreme E Championship

By Laura McQuarrie | Published 2021-12-14 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/climate-change-cocktail
References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2021/12/fluere-unveils-cocktail-for-extreme-e-finale/) & [flueredrinks](https://www.flueredrinks.com/)

![No-ABV Climate Change Cocktails](https://cdn.trendhunterstatic.com/thumbs/466/climate-change-cocktail.jpeg)

Earlier this year, non-alcoholic spirits producer [Fluère](https://www.trendhunter.com/trends/no-fun-cocktail) kicked off a sponsorship deal with the [Andretti United Extreme E](https://www.trendhunter.com/trends/alcohol-free-cocktail) racing team and it is marking the finale of the Andretti United Extreme E Championship with a climate change cocktail. The location for Extreme E races are mindfully chosen to raise awareness of global climate change and the last one for 2021 in Jurassic X Prix in Bovington, Dorset, UK, brings awareness to rising sea levels.

The newest signature non-alcoholic cocktail from Fluère called [Nature’s](https://www.trendhunter.com/trends/outbound-hotels) Bounty is made with Fluère Spiced Cane, coconut water, granny smith apple chunks, pear chunks, lime, honey and salt.

Fluère Spiced Cane is a non-alcoholic rum that is crafted from pure sugar cane molasses with notes of dark roasted coffee, cocoa, liquorice, tonka beans and toffee.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 41% | Activity: 38% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Non-alcoholic Cocktails:** The demand for non-alcoholic cocktails is increasing and companies can create unique non-alcoholic alternatives to traditional drinks.
- **Sustainable Practices:** Companies can incorporate sustainable practices into their products and marketing to align with consumers' environmental values.
- **Eco-friendly Sponsorship:** Sponsoring eco-friendly events and initiatives can increase brand awareness and engagement with environmentally-conscious consumers.

### Where This Applies

- **Alcohol and Beverage:** Alcohol and beverage companies can expand their offerings to include non-alcoholic alternatives and incorporate sustainable practices into their production process.
- **Hospitality and Tourism:** Hospitality and tourism businesses can create eco-friendly experiences and packages to attract environmentally-conscious travelers.
- **Marketing and Advertising:** Marketing and advertising agencies can help businesses create environmentally-friendly content and campaigns to reach and engage with environmentally-conscious consumers.

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