# Evaporating Polar Bears Melting Bear in Copenhagen Creates Climate Change Awareness By Brian G Randles | Published 2009-12-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/climate-change-awareness References: [nextnature.net](http://www.nextnature.net/?p=4219) & [notcot.org](http://www.notcot.org/) Polar bears have become the unofficial mascot of global warming. They are cute, fuzzy and, oh ya, being displaced every day because of a deteriorating environment. Mark Coreth designed the giant ice sculpture and it is currently melting away in Copenhagen and is sponsored by [WWF](https://www.trendhunter.com/trends/native-plant). You can check out more polar bear finds on Trend Hunter, as well as read more on the ice sculpture in Copenhagen, below. **Implications** - One of the most effective ways for a charitable organization to generate press coverage is through [elaborate publicity stunts](https://www.trendhunter.com/trends/snowflake-exhibition). By investing in an installation or ad campaign that deliberately shocks the public, the organization can transform the short-term curiosity interest to genuine issue concern by simply focusing on the facts. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 37% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Climate Change Awareness:** Opportunity for businesses to create innovative campaigns or installations that raise awareness about climate change and its impact on polar bears. - **Charitable Publicity Stunts:** Opportunity for organizations to attract press coverage and generate interest in their cause by designing elaborate installations or ad campaigns. - **Displacement of Polar Bears:** Opportunity for businesses to create sustainable solutions and products that address the issue of polar bears being displaced due to environmental changes. ### Where This Applies - **Charitable Organizations:** Opportunity for charitable organizations to utilize elaborate publicity stunts to raise awareness and funding for their cause, like the WWF sponsored melting polar bear sculpture in Copenhagen. - **Environmental Activism:** Opportunity for environmental organizations to leverage creative campaigns and installations to engage the public and drive action towards combating climate change and protecting polar bear habitats. - **Sustainability Solutions:** Opportunity for businesses in the sustainability sector to develop innovative products and solutions that help mitigate the impact of climate change on polar bears and their ecosystems. ## Related on Trend Hunter - [Environmental Awareness NFTs](https://www.trendhunter.com/trends/burly-bears.md) - [Arctic Portal Installations](https://www.trendhunter.com/trends/arctic-portal.md) - [Endangered Ice Cream Trucks](https://www.trendhunter.com/trends/save-the-flavors.md) - [Polar Bear-Themed Furniture](https://www.trendhunter.com/trends/polar-bear-bench.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Brand-Backed Sculptural Installations](https://www.trendhunter.com/trends/briony-douglas.md) - [Iced Car Showrooms](https://www.trendhunter.com/trends/iced-car-showroom.md) - [Animal-Inspired Habitat Lip Balms](https://www.trendhunter.com/trends/endangered-animal-lip-balm.md) - [Sustainable Arctic Tours](https://www.trendhunter.com/trends/sustainable-arctic-tours.md)