# Cliffside Pop-Up Shops 37.5 Technology Set Up Its 'Cliffside Shop' on the Face of a Mountain By Laura McQuarrie | Published 2017-08-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cliffside-shop References: [adweek](http://www.adweek.com/creativity/the-worlds-most-remote-pop-up-shop-handed-out-gear-300-feet-up-a-sheer-cliff/) & [thirtysevenfive](http://thirtysevenfive.com/CliffsideShop) High up on the face of a mountain in Boulder, Colorado, climbers recently had the chance to discover the 'Cliffside Shop,' a [pop-up retail space](https://www.trendhunter.com/trends/woolrich-black-label) from advanced materials company 37.5 Technology that offered complimentary high-performance gear. The pop-up appeared for two days, offering hoodies, socks and other pieces of equipment to climbers for free—provided that they could make the 300-foot venture up to the Cliffside Shop to claim their prize. The small six-by-10-foot shop was set up on a [cantilevered ledge](https://www.trendhunter.com/trends/moncler-and-luxottica), making it almost seem as though it were a natural, floating fixture on the towering mountain. The idea of exclusivity in marketing is being revisited with [experiential stunts](https://www.trendhunter.com/trends/reconnect-with-nature) that challenge consumers to test their personal limits and prove that they are worthy of using a brand's products or services. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 29% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Experiential Stunts:** Creating marketing experiences that challenge consumers to test their personal limits and prove their worthiness for a brand's products or services. - **Pop-up Retail:** Utilizing temporary retail spaces in unique locations to attract and engage consumers. - **High-performance Gear:** The growing demand for advanced and innovative gear for outdoor activities. ### Sectors Adopting This - **Outdoor Retail:** Outdoor gear and apparel retailers that can benefit from creating unique pop-up experiences and offering high-performance products. - **Adventure Tourism:** Companies in the adventure tourism industry can capitalize on cliffside pop-up shops to enhance the experience of their customers and offer exclusive merchandise. - **Experiential Marketing:** Brands looking to create memorable marketing experiences that go beyond traditional advertising methods and engage consumers on a deeper level. ## Related on Trend Hunter - [Plush Footwear Pop-Ups](https://www.trendhunter.com/trends/the-monster-den.md) - [Experiential Luggage Events](https://www.trendhunter.com/trends/beis-bloomingdales-takeover.md) - [Luxury Fabric Pop-Ups](https://www.trendhunter.com/trends/extreme-cashmere-popup.md) - [Nostalgic Branded Pop-Up Events](https://www.trendhunter.com/trends/new-york-city-popup-event.md) - [Desert-Inspired Boutique Pop-Ups](https://www.trendhunter.com/trends/omani-desert-popup.md) - [Nature-Reconnecting Outdoor Campaigns](https://www.trendhunter.com/trends/reconnect-with-nature.md) - [Terrace Brand Endeavors](https://www.trendhunter.com/trends/beachfront-pop-up.md) - [Gamified Beauty Pop-Ups](https://www.trendhunter.com/trends/the-players-lounge-popup.md) - [Anniversary-Celebrating Pop-Up Stores](https://www.trendhunter.com/trends/bodyscape-installation.md)