# Unearthly Paint Macrophotography Cliff Briggie Freezes His Images Using Ice and Water By Meghan Young | Published 2012-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cliff-briggie References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/otherworldly-macrophotography-of-paint-and-ice) & [flickr](http://www.flickr.com/photos/cliffbriggie/) While some photographers are busy occupying themselves with shots of controlled [exploding paint](https://www.trendhunter.com/trends/yolo-paint) and underwater paint clouds, Cliff Briggie has decided to experiment with something a little different. He mixes [vibrant paint colors](https://www.trendhunter.com/trends/eyedropper) with water and ice to create canvases that are out of this world. Cliff Briggie's camera flashes then livens up the colors even more. Based in West Hartford, Connecticut, Cliff Briggie deals mainly in [macrophotography](https://www.trendhunter.com/trends/still-life-1). He says, "A photograph FREEZES the moment. Ice, light, and water move, morph, flash, and change. Little pieces of paint take on a life of their own, suddenly exploding, colors streaming everywhere -- CLICK -- and then, they are gone forever. It is at once so breathtaking, heartbreaking, and compelling that I have missed more than a shot or two." ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 87% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Watercolor Macro Art:** The unique use of water and ice with macrophotography presents an opportunity for artists to create otherworldly artwork. - **Freezing Photography:** The process of freezing the moment in macrophotography could be adapted in various industries to create new products and services, such as high-speed cameras for scientific applications or ultra-precise timing devices to capture sports events. - **Vibrant Paint Experiments:** This type of paint experimentation in macrophotography presents opportunities for innovation in the creative industries, such as advertising, marketing, and design, where colorful visuals are essential. ### Where This Applies - **Fine Arts and Design:** The trend of watercolor macro art creates new opportunities for artists and designers to develop new products and services, including fine art prints and home decor. - **Scientific Research:** The freezing photography trend could be beneficial in scientific research, where high-speed cameras are essential to capture and study the behavior of matter, reactions, and particles on an ultra-fast time scale. - **Sports and Entertainment:** The freezing photography trend presents opportunities for innovation in sports and entertainment by providing ultra-precise timing devices that can capture events with millisecond accuracy and broadcast them in slow motion or as highlights. ## Related on Trend Hunter - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Festive Light Painting Techniques](https://www.trendhunter.com/trends/light-painting-1.md) - [Vibrantly Colorful Dynamic Artwork](https://www.trendhunter.com/trends/kayla-rumpp.md) - [Blurry Abstract Photography Exhibits](https://www.trendhunter.com/trends/optical-allusion.md) - [Artful Activism Shows](https://www.trendhunter.com/trends/snowflake-exhibition.md) - [Interactive Colorful Art Exhibits](https://www.trendhunter.com/trends/david-hockney-bigger-closer.md) - [Glass Beaded Intricate Artworks](https://www.trendhunter.com/trends/painting-exhibition.md) - [High-Frequency Paints](https://www.trendhunter.com/trends/yolo-paint.md) - [Paper Curvature Lights](https://www.trendhunter.com/trends/paper-curves.md)