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# Child-Focused Energy Bars
Clif Kid's ZBAR is a Healthy Snack to Keep Energy Levels High

By Meghan Young | Published 2015-03-10 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/clif-kid
References: [clifbar](http://www.clifbar.com/products/clif-kid/zbar)

Instead of giving children typical snacks including chips and chocolate bars, the Clif Kid collection of [energy bars](https://www.trendhunter.com/trends/healthy-grains-energy-bars) offers something that will keep their energy levels high in as natural a way as possible. While many parents might prefer to send their children to school with fruits and vegetables, a fine balance between convenience and preference needs to be struck.

Clif Kid bars provide a range of snacks that will appeal to many different palates. From [protein bars](https://www.trendhunter.com/trends/refrigerated-protein-bars) to [fruit snacks](https://www.trendhunter.com/trends/little-gourmet-organic-fruit), it ensures that children receive a good source of vitamins and nutrients in one delicious package. With no high fructose corn syrup or artificial flavors or synthetic preservatives, the Clif Kid bars provide parents with a piece of mind and children something tasty to munch on.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 8% | Activity: 13% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Why This Trend Is Growing

- **Healthy Snacking:** Opportunity for innovating healthier options for on-the-go snacking, especially for children.
- **Natural Ingredients:** Growing demand for products made with natural ingredients and without preservatives or artificial flavors.
- **Convenience Foods:** Consumers seek out quick and easy snack options, creating room for more innovation in the convenience food industry.

### Industries Being Reshaped

- **Health Food:** An industry wide move towards healthier, natural food products and ingredients, especially for children.
- **Packaged Foods:** Opportunity for the packaged food industry to innovate healthier snack options that appeal to children and parents.
- **Grocery Retail:** Grocery retailers can capitalize on the growing demand for healthy, natural snacks by offering a wider variety in their stores.

## Related on Trend Hunter

- [Kid-Friendly Energy Bars](https://www.trendhunter.com/trends/clif-kid-zbar.md)
- [Bakery-Inspired Kids Snack Bars](https://www.trendhunter.com/trends/clif-zbar-bake-sale-collection.md)
- [Kid-Friendly Protein Bars](https://www.trendhunter.com/trends/kids-whole-grain-protein-bars.md)
- [Halloween-Ready Snack Bars](https://www.trendhunter.com/trends/halloween-mini-bars.md)
- [Kid-Friendly Nutritional Bars](https://www.trendhunter.com/trends/nutritional-bars-for-kids.md)
- [School-Friendly Protein Bars](https://www.trendhunter.com/trends/trubar-kids.md)
- [Convenient Kid-Focused Snack Options](https://www.trendhunter.com/trends/kind-kids.md)
- [Kid-Friendly Soft-Baked Bars](https://www.trendhunter.com/trends/kind-kids-range.md)
- [Mini Caffeinated Fruit Snacks](https://www.trendhunter.com/trends/thats-it-energy.md)
