# Portable Booze Bags Clif Climber Pouch Wine is Ideal for Those Interested in Outdoor Activities By Peter Vallas | Published 2011-06-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clif-climber-pouch-wine References: [gearjunkie](http://gearjunkie.com/clif-bar-wine) & [climberpouch](http://www.climberpouch.com/) The makers of [Clif](https://www.trendhunter.com/trends/clif-energy-bites) Climber Pouch Wine are attempting to add some spunk to your camping, hiking, kayaking and even rock climbing activities. This one-of-a-kind series of wine created by Gary Erickson and Kit Crawford may taste like normal wine, however its packaging is everything but normal. The wine comes in a [unique pouch](https://www.trendhunter.com/trends/mud-house-mini-box) that is easy to carry and less likely to shatter into pieces than a bottle. The Clif Climber Pouch Wine was designed for those who enjoy [wine during outdoor adventures](https://www.trendhunter.com/trends/tincup-x-alpine-start). Many times, people would love to enjoy a glass of vino around a campfire but the problem is that wine bottles are easy to break, not apt for travel, and disallowed on many campsites, making this the easy alternative. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 29% | Activity: 74% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Outdoor Adventure Wines:** There is an opportunity to create more portable wine packaging designed for outdoor adventures. - **Non-glass Wine Packaging:** There is an opportunity to innovate other non-glass packaging for wine to make it more travel-friendly. - **Eco-friendly Wine Packaging:** There is an opportunity to design eco-friendly wine packaging that can withstand outdoor activities. ### Who This Affects Most - **Wine:** Wine makers can innovate their packaging to target outdoor adventurers. - **Outdoor Gear:** Outdoor gear companies can explore partnerships with wine makers to develop wine packaging for outdoor enthusiasts. - **Packaging:** Packaging companies can develop more durable and eco-friendly packaging for wine makers targeting outdoor adventurers. ## Related on Trend Hunter - [Lightweight Eco Wine Bottles](https://www.trendhunter.com/trends/fitvine.md) - [Portable Boxed Wines](https://www.trendhunter.com/trends/portable-boxed-wine.md) - [Aluminum Rosé Bottles](https://www.trendhunter.com/trends/fitvine-bubbly-rose.md) - [Outdoor Wine Experience Bundles](https://www.trendhunter.com/trends/summer-sipper.md) - [Chic Boxed Wines](https://www.trendhunter.com/trends/wine-in-a-box.md) - [Convenient Insulated Bottle Bags](https://www.trendhunter.com/trends/insulated-bottle-bag.md) - [Quirky Paper Wine Bottles](https://www.trendhunter.com/trends/ugly-duck.md) - [Single-Serve Sparkling Wines](https://www.trendhunter.com/trends/wander-ivy-bubbles.md) - [On-the-Go Wine Accessories](https://www.trendhunter.com/trends/ultimate-wine-bundle.md)