# Purposeful Plant-Based Protein Bars The Clif BUILDERS Range Includes Three New Options By Michael Hemsworth | Published 2025-05-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clif-builders References: [commercialbaking](https://commercialbaking.com/clif-adds-to-builders-portfolio-with-three-new-bars/?utm_source=rss&utm_medium=rss&utm_campaign=clif-adds-to-builders-portfolio-with-three-new-bars) & [clifbar](https://www.clifbar.com/collections/builders)  The Clif [BUILDERS](https://www.trendhunter.com/trends/terms-generator) range has been expanded by the brand as a new series of plant-based protein snacks that take a purposeful approach to everyday snacking and nutrition needs. The range now includes the Reduced [Sugar](https://www.trendhunter.com/trends/pepsi-ice-cream) Crispy protein bars in Almond Salted Caramel and Peanut Butter Chocolate alongside the OREO-Flavored bar, which are each launching in individual servings and in six-count boxes. The OREO bar features 20-grams of plant-based protein, while the two Reduce Sugar Crispy bars have 16-grams of protein with five-grams of sugar in each. Director of Marketing at [Mondelēz International](https://www.trendhunter.com/trends/grenade-oreo-white-protein-bar) Saurabh Kaushik commented on the new additions to the Clif BUILDERS range saying, "With our BUILDERS protein bars, we’re focused on delivering purposefully crafted, high-protein fuel options and developing indulgent products without artificial sweeteners. Along with our new OREO-flavored BUILDERS protein bar, we’re introducing Reduced Sugar Crispy protein bars for those looking for delicious protein fuel with less sugar to help power their active day.” Image Credit: Avant Food Media ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 57% | Activity: 62% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Low-sugar Indulgence:** The rising consumer demand for low-sugar snacks combined with indulgent flavors offers companies opportunities to innovate with guilt-free indulgences. - **Customized Nutrition:** The emphasis on purposefully crafted nutrition aligns with a trend for personalized dietary solutions tailored to varying health needs. - **Plant-based Protein Expansion:** Expanding plant-based protein options reflects a growing trend for sustainable and health-conscious eating habits. ### Who This Affects Most - **Functional Food Products:** Functional food products that offer specific health benefits, like reduced sugar and plant-based protein, continue to disrupt the traditional snack market. - **Health-conscious Confectionery:** The confectionery industry is witnessing a shift towards healthier versions of indulgent snacks, tapping into consumer desires for better-for-you treats. - **Sustainable Food Manufacturing:** Emphasizing plant-based ingredients fosters innovation in sustainable food manufacturing processes, catering to environmentally aware consumers. ## Related on Trend Hunter - [Ice Cream-Inspired Snack Bars](https://www.trendhunter.com/trends/clif-bar-cookies-crme.md) - [Dessert-Like Energy-Forward Bites](https://www.trendhunter.com/trends/clif-energy-bites.md) - [Crispy Plant-Based Bars](https://www.trendhunter.com/trends/clif-thins.md) - [High-Protein Low-Sugar Snack Bars](https://www.trendhunter.com/trends/trek-high-protein-bars.md) - [Plant-Based Protein Snacks](https://www.trendhunter.com/trends/chewy-protein-bars.md) - [Plant-Based Protein Bars](https://www.trendhunter.com/trends/bobos-1.md) - [Treat-Like Energy Protein Bars](https://www.trendhunter.com/trends/lrabar-protein.md) - [Plant-Based Nut Bar Snacks](https://www.trendhunter.com/trends/pure-protein-nut-bars.md) - [Protein Snack Innovations](https://www.trendhunter.com/trends/built.md)