# Crispy Thin Snack Bars CLIF Bar Thins are Slimmed-Down Snacks with Just 100 Calories Per Two Bars By Laura McQuarrie | Published 2021-08-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clif-bar-thins References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4290-clif-bar-s-mountain-of-innovation) & [clifbar](https://www.clifbar.ca/) [CLIF Bar](https://www.trendhunter.com/trends/clif-bar-cookies-crme) is introducing a new way for consumers to enjoy its White Chocolate Macadamia Nut, Chocolate Chip and Chocolate Peanut Brownie snack bar flavors in the form of CLIF Bar Thins. These [slimmed-down snacks](https://www.trendhunter.com/trends/decadent-peanut-butter-treats-the-kraft-milk-chocolate-peanut-butter-thins-) contain just 100 calories per two bars, plus only five grams of sugar, two grams of protein and a gram of fiber in a single pack. These to-go snack bars are made with ingredients like rolled oats and brown rice flour, oat flour, cocoa butter and other additions to create each unique, [thin and crispy flavor](https://www.trendhunter.com/trends/chip-city-cookies-thins-thinwiches). Slimmed-down snacks speak to consumers who are looking for healthier food options, as well as the growing tendency to snack more frequently throughout the day rather than eating sit-down meals—a tendency that has continued to grow especially while people are working from home. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 51% | Activity: 60% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Slimmed-down Snacks:** The trend of slimmed-down snacks provides an opportunity for companies to cater to health-conscious consumers who also prefer frequent snacking throughout the day. - **Convenient, On-the-go Snacks:** The trend of on-the-go snacks provides an opportunity for companies to create convenient snack options to cater to busy consumers. - **Low-sugar Snacks:** The trend of low-sugar snacks provides an opportunity for companies to create tasty snacks that appeal to health-conscious consumers looking to reduce their sugar consumption. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can take advantage of the trend of slimmed-down, low-sugar snacks to cater to health-conscious and busy consumers. - **Fitness:** The fitness industry can take advantage of the trend of low-sugar snacks to provide their members with healthier snack options that align with their fitness goals. - **Consumer Goods:** The consumer goods industry can take advantage of the trend of convenient, on-the-go snacks to provide busy consumers with easy access to healthy and tasty snack options. ## Related on Trend Hunter - [Crispy Plant-Based Bars](https://www.trendhunter.com/trends/clif-thins.md) - [Nutritious Snack Bars](https://www.trendhunter.com/trends/nutritous-snack-bar.md) - [Thin Calorie-Conscious Snack Bars](https://www.trendhunter.com/trends/kind-thins.md) - [Slender Autumnal Snack Bars](https://www.trendhunter.com/trends/kind-thins-bars.md) - [Pocket-Sized Snack Bars](https://www.trendhunter.com/trends/fig-mini-bars.md) - [Ice Cream-Inspired Snack Bars](https://www.trendhunter.com/trends/clif-bar-cookies-crme.md) - [Tasty Mini Protein Bars](https://www.trendhunter.com/trends/think-minis.md) - [Bakery-Inspired Kids Snack Bars](https://www.trendhunter.com/trends/clif-zbar-bake-sale-collection.md) - [Crispy Rice Protein Bars](https://www.trendhunter.com/trends/think-crispy-squares.md)