# Geo-Tagged Snack Campaigns Clif Bar 'MojoGo' Initiative Rewards Twitter Users Who are Outdoors By Katherinev123 | Published 2012-08-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/clif-bar-mojogo References: [mashable](http://mashable.com/2012/07/30/clif-bar-geo-targeted-twitter-campaign/) & [twitter](https://twitter.com/clifmojogo) The next time you're hanging out at the beach, at the park or any other place outdoors, you can participate in the [Clif Bar](https://www.trendhunter.com/trends/inclusive-outdoor-trail) 'MojoGo' campaign for a chance to win prizes. Clif Bar, the organic food and beverage brand, has launched this geo-tagging giveaway campaign to reward people who enjoy outdoor adventures. All you have to do is send a geo-tagged tweet to @ClifMojoGo with your location when you're doing something outdoors, such as hiking on a trail. The brand will then verify that you're actually outdoors and then send you a confirmation message, along with details on how you can claim a coupon for a free [Clif Mojo Bar](https://www.trendhunter.com/trends/naturehood). You'll also receive instructions on how to enter the giveaway for a [Garmin](https://www.trendhunter.com/trends/adventurefocused-social-platform) GPS watch, among other prizes and rewards. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 29% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Geo-tagging Snack Campaigns:** Disruptive innovation opportunity: Explore the use of geo-tagging technology to engage with and reward customers who participate in outdoor activities. - **Outdoor Adventure Rewards:** Disruptive innovation opportunity: Develop reward programs targeted at outdoor enthusiasts to increase brand loyalty and engagement. - **Social Media Giveaways:** Disruptive innovation opportunity: Utilize social media platforms like Twitter to launch giveaway campaigns and build brand awareness. ### Where This Applies - **Food and Beverage:** Disruptive innovation opportunity: Incorporate geo-tagged marketing campaigns into the food and beverage industry to encourage active and healthy lifestyles. - **Fitness and Wearable Technology:** Disruptive innovation opportunity: Collaborate with fitness and wearable technology companies to offer rewards and promotions for outdoor activities. - **Social Media Marketing:** Disruptive innovation opportunity: Leverage social media platforms for brand engagement and viral marketing strategies. ## Related on Trend Hunter - [Snack-Branded Outdoor Campaigns](https://www.trendhunter.com/trends/take-a-hike-in-sevierville-tn.md) - [Accessible Outdoor Events](https://www.trendhunter.com/trends/naturehood.md) - [Influencer Snack Bar Campaigns](https://www.trendhunter.com/trends/nature-valley-1.md) - [Inclusive Outdoor Trail Campaigns](https://www.trendhunter.com/trends/inclusive-outdoor-trail.md) - [Navigational Protein Bars](https://www.trendhunter.com/trends/perfect-bar-impostor.md) - [Ice Cream-Inspired Snack Bars](https://www.trendhunter.com/trends/clif-bar-cookies-crme.md) - [Nature-Connected Lifestyle Campaigns](https://www.trendhunter.com/trends/go-wild.md) - [Exercise-Themed QSR Promotions](https://www.trendhunter.com/trends/chipotle-x-strava-the-city-challenge.md) - [Interactive Treat Campaigns](https://www.trendhunter.com/trends/falling-treats.md)