# Strategic LEGO Kit Mailers Photographer Clint Davis Has a Unique Client Reach-Out Strategy By Kalin Ned | Published 2018-06-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/client-reachout References: [designtaxi](http://designtaxi.com/news/399732/Photographer-Turns-US-3-LEGO-Kits-Into-Unique-Custom-Designed-Promo-Mailers/) & [blog.clintdavis](http://blog.clintdavis.com/) Carolina-based photographer Clint Davis has an endearing client reach-out strategy that definitely sets him apart from other creatives in the industry. In 2018, he is incorporating a [toy-inspired approach](https://www.trendhunter.com/trends/she-built-that) to his annual promo mailers. Clint Davis makes use of the "the budget-friendly [LEGO](https://www.trendhunter.com/trends/flower-trucks) ‘Creator Red Racer 31055 Building Kit’" that ties perfectly into his area of expertise — automobiles. The photographer sends out a small client reach-out box to prospects and people who he is currently doing business with. Each promo mailer contains a [LEGO figurine](https://www.trendhunter.com/trends/lego-ideas-bob-ross) that ties into the personality of the receiver, a hand-written note, some rubber stamps and a "LEGO-esque Fold Factory 5×7” fold-out print." Clint Davis sends about 70 client reach-outs annually. Although this costs him time, effort and money, the creative is able to make a lasting impression on his contractors and the promo mailers are "well worth the time and investment" according to Davis. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 69% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Toy-inspired Client Reach-out Strategies:** Photographers and other creatives are incorporating a toy-inspired approach to their annual promo mailers, using toys like LEGO to create personalized and memorable client reach-outs. - **Personalized Promotional Mailers:** Business professionals are embracing personalized promotional mailers that include hand-written notes, unique gifts, and customized prints to make a lasting impression on clients and prospects. - **Incorporating Toys in Marketing Campaigns:** Marketers are exploring the use of toys, such as LEGO, to add a playful and memorable element to their marketing campaigns. ### Who This Affects Most - **Photography:** Photographers like Clint Davis are utilizing innovative client reach-out strategies to stand out in the photography industry. - **Marketing and Advertising:** Businesses in the marketing and advertising industry are adopting creative and personalized approaches to client outreach in order to differentiate themselves from competitors. - **Toy Manufacturing:** Toy manufacturers can collaborate with photographers and other creatives to develop specialized toy sets that can be used as promotional materials to target specific industries, such as automobiles. ## Related on Trend Hunter - [Engaging Isolation-Combatting Pop-Ups](https://www.trendhunter.com/trends/flower-trucks.md) - [Hybrid Mail Services](https://www.trendhunter.com/trends/better-letter-card-co.md) - [Delivery Truck Toy Sets](https://www.trendhunter.com/trends/lego-fedex-truck.md) - [Toy Brick-Inspired Studios](https://www.trendhunter.com/trends/curving-block.md) - [Block-Building Botanical Workshops](https://www.trendhunter.com/trends/lego-botanicals-le-florist-flower-truck.md) - [Architecture-Inspired Legos](https://www.trendhunter.com/trends/brooklyns-architectural-history.md) - [Branded Creativity-Focused Workshops](https://www.trendhunter.com/trends/creativity-workshop-series.md) - [Playful Expression Campaigns](https://www.trendhunter.com/trends/build-big-feelings.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md)