# Charitable Clickbait Strategies RXM Creative is Using Clickbait Headlines to Raise Donations By Alyson Wyers | Published 2016-09-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/clickbait-headlines References: [springwise](http://www.springwise.com/clickbait-social-good/) & [clickbaitforgood.org](http://www.clickbaitforgood.org/) Although they are usually not seen so favorably, these clickbait headlines are being used for good. Creative agency RXM Creative defines clickbait as "the practice of spreading sensational headlines for the sake of page views," but they are repurposing the strategy to instead [raise money for charity](https://www.trendhunter.com/trends/givinggpt) and create awareness for [philanthropic causes](https://www.trendhunter.com/trends/optimism-meter). Clickbait for Good is using clickbait headlines for articles detailing the success of a [charitable organization](https://www.trendhunter.com/trends/spark-financial). Creative Director of RXM Creative Mihai Botarel explains rather than enticing readers to click on something trivial, the same tactic could be used to shift the focus onto things that matter. This shows how dishonest digital practices can be repurposed in a much more positive way. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 44% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Clickbait for Good:** Using clickbait headlines to raise awareness and donations for philanthropic causes. - **Repurposing Digital Practices:** Finding innovative ways to utilize dishonest digital practices for positive impact. - **Philanthropic Clickbait:** Creating sensational headlines to generate interest in charitable organizations and their achievements. ### Industries Being Reshaped - **Creative Agency:** Utilizing clickbait strategies to raise awareness and donations for philanthropic causes. - **Digital Marketing:** Exploring new ways to repurpose digital practices for positive impact. - **Nonprofit Sector:** Leveraging clickbait headlines to create awareness and generate interest in philanthropic causes. ## Related on Trend Hunter - [Charitable Donation Features](https://www.trendhunter.com/trends/rokt.md) - [Charitable Influencer-Targeting Campaigns](https://www.trendhunter.com/trends/thrift-it-back.md) - [Social Responsibility-Aligned Corporate Marketing](https://www.trendhunter.com/trends/goodbrand-impact.md) - [Connective Non-Profit Funding](https://www.trendhunter.com/trends/wingtap.md) - [Disaster Relief-Supporting Pr Initiatives](https://www.trendhunter.com/trends/publicity-for-good.md) - [Charitable Advent Calendars](https://www.trendhunter.com/trends/24-good-deeds.md) - [Redirected Movement Campaigns](https://www.trendhunter.com/trends/15minuteweightloss.md) - [Do-Good Metaverse Campaigns](https://www.trendhunter.com/trends/comic-relief-us-and-nickelodeon.md) - [Content Creator News Sources](https://www.trendhunter.com/trends/creative-brew.md)