# Building Block Safari Toys Click-a-Brick Offers an Affordable LEGO Alternative By Jana Pijak | Published 2015-01-15 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/clickabrick References: [kxnet](http://www.kxnet.com/story/27629087/click-a-brick-makes-newest-building-block-toy-more-affordable-for-families-this-holiday-season) & [clickabricktoys.net](http://www.clickabricktoys.net/) Priced at just $19.99, Click-a-Brick's [Animal Kingdom](https://www.trendhunter.com/trends/mayores-amigos) Safari set is an affordable [LEGO](https://www.trendhunter.com/trends/omnicompatible-wooden-bricks) alternative. The building block manufacturer offers this animal-themed 30-piece set and others that encourage kids to learn by building 3D models. This Animal Kingdom Safari set features a 5-in-1 concept that allows kids to create lions, giraffes, monkeys, wolfs and even camels. The easy-to-connect toy bricks feature a design that is similar to [iconic LEGO toys](https://www.trendhunter.com/trends/lego-9) but are way less expensive than products offered by the more popular brand. Click-a-Brick aims to encourage creativity and growth for kids without being too expensive for parents who are on a budget. These affordable toys are intended for young kids but will appeal to building block fans of all ages. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 22% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Building Block Alternatives:** Disruptive innovation opportunity: Create low-cost building block sets that offer an alternative to more expensive brands like LEGO. - **Educational 3D Model Building Kits:** Disruptive innovation opportunity: Develop building block sets that combine hands-on building with educational elements, encouraging kids to learn while they play. - **Creative and Inclusive Building Block Toys:** Disruptive innovation opportunity: Design building block sets that focus on diversity and inclusivity, representing various animal species and promoting creativity. ### Sectors Adopting This - **Toy Manufacturing:** Disruptive innovation opportunity: Develop and produce affordable building block sets that cater to a wider range of customers, making building block play more accessible for children and parents on a budget. - **Education:** Disruptive innovation opportunity: Collaborate with educators to create building block sets that align with educational curriculum, reinforcing learning through hands-on play. - **Children's Entertainment:** Disruptive innovation opportunity: Create interactive building block experiences that integrate technology, such as augmented reality, to enhance engagement and offer new play possibilities. ## Related on Trend Hunter - [Combination Building Block Toys](https://www.trendhunter.com/trends/omnicompatible-wooden-bricks.md) - [STEM-Driven Building Block Kits](https://www.trendhunter.com/trends/lego-education-science-kits.md) - [Visually Impaired Puzzle Blocks](https://www.trendhunter.com/trends/braille-bricks.md) - [Food-Based Toy Block Alternatives](https://www.trendhunter.com/trends/lego-6.md) - [Digital Game-Inspired Puzzle Sets](https://www.trendhunter.com/trends/animal-crossing-set.md) - [Big Apple Toy Blocks](https://www.trendhunter.com/trends/machi-town-new-york.md) - [Pixelated Tile Toy Sets](https://www.trendhunter.com/trends/click-tile-construction-set.md) - [Miniature Building Block Plants](https://www.trendhunter.com/trends/lego-icons-tiny-plants.md) - [Buildable Paper Playsets](https://www.trendhunter.com/trends/castle-playset.md)