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# Cliche Wet-Weather Gear
Cutesy ‘Raining Cats n' Dogs' Print Umbrella

By Cecilia Biemann | Published 2009-02-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cliche-wet-weather-gear-cutesy-raining-cats-n-dogs-print-umbrella
References: [fashionablygeek](http://fashionablygeek.com/accessories/raining-cats-and-dogs-umbrella/) & [fredflare](http://www.fredflare.com/customer/product.php?productid=4582&cat=103&page=1#)

I can’t decide whether the use of the age-old expression "it’s raining cats n’ dogs" is a clever cliche to use as design inspiration for the print on the underside of this umbrella, or just plain tacky.

I imagine, however, there are a lot of people out there who would find it extremely cute, and who would immediately add it to their ‘must have’ list.

It’s interesting that the exterior of [the umbrella is plain black](https://www.trendhunter.com/trends/weatherman-trek-umbrella) and the [playful print](https://www.trendhunter.com/trends/bow-print-pet-collection) is on the inside. This kind of makes it seem like you are hiding your quirky little secret!

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 28% | Activity: 19% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### What's Driving This Trend

- **Quirky Wet-weather Accessories:** Providing consumers with playful and unique designs to stand out in a saturated wet-weather gear market.
- **Innovative Printed Umbrellas:** Utilizing creative patterns and designs on the inside of umbrellas to differentiate from traditional plain umbrellas.
- **Social Media-friendly Products:** Creating products with a playful design that is perfect for sharing on social media for increased visibility.

### Who This Affects Most

- **Fashion and Apparel:** Designing and producing quirky and unique wet-weather gear for fashion-conscious consumers.
- **Gifts and Novelties:** Providing playful and unique gift options for those looking for a fun present for friends and family.
- **Retail and E-commerce:** Offering a fresh and innovative take on traditional wet-weather gear to consumers looking for more unique options.

## Related on Trend Hunter

- [Designer-Approved Vibrant Weather Accessories](https://www.trendhunter.com/trends/vibrant-weather-accessories.md)
- [Livery Resort-Inspired Umbrella Designs](https://www.trendhunter.com/trends/trina-turk.md)
- [Artist-Designed Umbrella Series](https://www.trendhunter.com/trends/shed-rain-artist-series.md)
- [Duck Down-Filled Umbrellas](https://www.trendhunter.com/trends/original-duckhead.md)
- [Expertly Crafted Umbrellas](https://www.trendhunter.com/trends/forest-green-umbrella.md)
- [Two-People Umbrella Designs](https://www.trendhunter.com/trends/shed-rain.md)
- [Pawprint-Adorned Door Mats](https://www.trendhunter.com/trends/pawprint-door-mat.md)
- [Umbrella Standpoint Accessories](https://www.trendhunter.com/trends/standpoint.md)
- [Umbrella-Resembling Playful Lamps](https://www.trendhunter.com/trends/rain-man-lamp.md)
