# Personified Bottle Skateboard Decks The Cliche DQM Fall/Winter Release Features a Pro Skate Video By Trenton Millar | Published 2012-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cliche-dqm-fallwinter References: [hypebeast](http://hypebeast.com/2012/10/cliche-x-dqm-2012-fall-winter-capsule-collection) & [clicheskate](http://www.clicheskate.com/) The Cliche DQM Fall/Winter Capsule Release features a number of different products, all shown off in a professional skateboarding video. The skate video sees team skaters Flo Mirtain, Kevin Bradley, Sammy Winter, Charles Collet, Curtis Rapp, Keith Denley, Lee Smith and Brian Delatorre doing some ogle-worthy tricks. These pro stunt men tear up New York City while finding the time to enjoy a nice glass of wine. The skateboard brand shows how the sub-culture combines lifestyle, sport, art and fashion together for youth-filled rebels. The release includes two skate decks that have personified beer and wine bottle artwork, two tees and a corkscrew. The theme of the collection centers on the personified bottles, which explains the inclusion of the multi-color corkscrew. The whole collection is quite cheeky. The Cliche DQM Fall/Winter release will be available on November 7th. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 40% | Activity: 36% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Personified Bottle Artwork:** There is an opportunity for disruptive innovation in creating unique and personalized artwork that personifies everyday objects, such as bottles. - **Skateboarding Fashion:** The combination of skateboarding, sport, art, and fashion presents an opportunity to create innovative and stylish products that resonate with youth culture. - **Skateboarding Lifestyle:** The skateboarding subculture provides an opportunity to create products and experiences that cater to the rebellious and youth-filled lifestyle. ### Sectors Adopting This - **Art and Design:** The fusion of art and everyday objects, like bottles, presents innovative opportunities for artists and designers to create unique and personalized artwork. - **Fashion and Apparel:** Skateboarding fashion offers opportunities for apparel brands to create trendy and stylish products that appeal to the youth culture. - **Sports and Recreation:** The skateboarding lifestyle presents opportunities for businesses in the sports and recreation industry to create products and experiences that cater to the rebellious and adventurous nature of skateboarders. ## Related on Trend Hunter - [Sleek Punk Skate Capsules](https://www.trendhunter.com/trends/zero-skateboards.md) - [Limited-Edition Skateboard Decks](https://www.trendhunter.com/trends/limitededition-skateboard-deck.md) - [Blue Silkscreen Skateboard Decks](https://www.trendhunter.com/trends/kai-and-sunny-1.md) - [Sleek Freestyle Snowboard Collections](https://www.trendhunter.com/trends/welcome-x-686.md) - [Unity-Promoting Family Skate Decks](https://www.trendhunter.com/trends/family-skate.md) - [Anniversary-Celebrating Arty Skateboard Decks](https://www.trendhunter.com/trends/stevie-williams1.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Vibrant Skate Graphic Streetwear](https://www.trendhunter.com/trends/sorry-in-advance.md) - [Artful Skateboard Deck Collections](https://www.trendhunter.com/trends/kraftwerk-collection.md)