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# Festive Functional Vanillas
Clevr Blends Introduces The Holiday Edit Ahead of Festive Season

By Grace Mahas | Published 2023-11-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/clevr-blends-introduces-the-holiday-edit
References: [clevrblends](https://clevrblends.com/?sdadadgag)

![Festive Functional Vanillas](https://cdn.trendhunterstatic.com/thumbs/518/clevr-blends-introduces-the-holiday-edit.jpeg)

[Clevr](https://www.trendhunter.com/trends/superteas-for-summer) Blends, endorsed by Oprah and known for its functional lattes and teas, introduces The Holiday Edit, a collection of festive bundles and accessories. In a strategic collaboration with Heilala, a female-led, sustainability-focused vanilla producer, Clevr launches three exclusive Vanilla Extracts on November 7th. These extracts, designed to complement Clevr’s SuperLatte blends, offer a sugar-free flavor enhancement to your favorite lattes.

Heilala, renowned for its pure Tongan vanilla and [B Corp](https://www.trendhunter.com/trends/the-alldeya-arms) certification, aligns with Clevr’s commitment to quality and social responsibility. The [Heilala Vanilla Foundation](https://www.trendhunter.com/trends/vanilla-cake-kit) supports vanilla farmers' families, empowering women and bolstering local economies.

The Holiday Edit features Butterscotch, Gingerbread, and Oak-Aged Vanilla Extracts, each priced at $21. These chef-quality extracts pair splendidly with various Clevr SuperLattes, infusing traditional holiday flavors into every sip. Enjoy the decadent butterscotch with Matcha or Coffee, the nostalgic gingerbread with Chai, or the rich oak-aged vanilla with Mocha or Golden lattes.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 44% | Activity: 40% | Freshness: 19%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Functional Lattes:** Clevr Blends introduces The Holiday Edit, a collection of festive bundles and accessories featuring three exclusive Vanilla Extracts designed to complement their SuperLatte blends.
- **Sustainability-focused Collaborations:** Clevr Blends collaborates with Heilala, a female-led, sustainability-focused vanilla producer, to launch the exclusive Vanilla Extracts for The Holiday Edit.
- **Sugar-free Flavor Enhancements:** The Holiday Edit offers three chef-quality Vanilla Extracts that provide a sugar-free flavor enhancement to Clevr SuperLattes, infusing traditional holiday flavors into every sip.

### Industries Being Reshaped

- **Functional Beverages:** Clevr's introduction of The Holiday Edit, featuring the exclusive Vanilla Extracts, is a disruptive innovation opportunity for the functional beverages industry.
- **Sustainable Agriculture:** The collaboration between Clevr Blends and Heilala for The Holiday Edit presents a disruptive innovation opportunity for the sustainable agriculture industry.
- **Specialty Food and Beverage:** The launch of The Holiday Edit, with its festive bundles and accessories, creates a disruptive innovation opportunity in the specialty food and beverage industry.

## Related on Trend Hunter

- [Festive Superfood Latte Mixes](https://www.trendhunter.com/trends/blume-holiday-bundle.md)
- [Functional Fall Superfood Blends](https://www.trendhunter.com/trends/blume.md)
- [Holiday Coffee Blends](https://www.trendhunter.com/trends/holiday-coffee-experience.md)
- [Summer-Ready Instant Beverages](https://www.trendhunter.com/trends/superteas-for-summer.md)
- [Limited-Edition Beverage Blend Bundles](https://www.trendhunter.com/trends/beverage-blends.md)
- [Festive Functional Chocolates](https://www.trendhunter.com/trends/plant-people-x-raaka.md)
- [Functional Fall Lattes](https://www.trendhunter.com/trends/pumpkin-spice-superlatte.md)
- [Functional Rose Matcha Lattes](https://www.trendhunter.com/trends/rose-matcha-superlatte.md)
- [Functional Botanical Lattes](https://www.trendhunter.com/trends/london-fog-superlatte.md)
