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# Style-Conscious Rain Gear
These Cleverhood Rain Capes Marry Form with Function

By Jana Pijak | Published 2014-12-18 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/cleverhood-rain-capes
References: [design-milk](http://design-milk.com/cleverhood-modern-rain-cape-giveaway/) & [cleverhood](https://www.cleverhood.com)

These Cleverhood rain capes marry style with function and are designed to withstand the elements. Whether hiking or biking in damp weather conditions, these rain accessories will keep you looking cool while you stay dry.

Boasting a utilitarian look, the [weatherproof accessories](https://www.trendhunter.com/trends/weatherproof-parka) are crafted using quality materials that offer performance and durability. Repelling water and wind, these Cleverhood rain capes will keep one protected during [unfavorable weather conditions](https://www.trendhunter.com/trends/weatherman-trek-umbrella).

The [rain garments](https://www.trendhunter.com/trends/mobidry) are available in Toronto and New York and are a favorite among urban dwellers who are likely to commute by bike. When travelling to and from work, wear the oversized cape and keep what's underneath sharp and intact.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 41% | Activity: 80% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Transportation](https://www.trendhunter.com/transportation)

## Key Themes

### What's Driving This Trend

- **Weatherproof Accessories:** Design and create stylish and functional rain accessories that repel water and wind, keeping users protected in unfavorable weather conditions.
- **Urban Commuter Fashion:** Develop fashion-forward rain garments specifically designed for urban dwellers who commute by bike, offering both style and functionality.
- **Utilitarian Look:** Incorporate a utilitarian style into rain gear by combining performance and durability with a fashionable aesthetic.

### Who This Affects Most

- **Fashion and Apparel:** Innovate within the fashion and apparel industry to create weatherproof accessories that are trendy, functional, and durable.
- **Outdoor Gear:** Explore the outdoor gear industry to disrupt the market with rain accessories that cater to urban commuters, providing both style and protection.
- **Sustainable Fashion:** Tap into the sustainable fashion industry by designing rain capes using eco-friendly materials and manufacturing processes while maintaining style and performance.

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