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# Cannibalistic Computers
Sony Vaio LT Ad

By Going Like Sixty | Published 2008-09-06 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/clever-yet-creepy-tv-ad-sony-vaio-consumes-gadgets
References: [geeksugar](http://www.geeksugar.com/1922020)

[Sony](https://www.trendhunter.com/trends/afeela-car) has a hot product with the Vaio LT which is a PC and HDTV combo. Their ad agency made a [creepily intriguing commercial](https://www.trendhunter.com/trends/scary-good-campaign). One that you continue to watch to see what happens. Cables come out of the screen on the wall to enclose and capture a gadget and fully integrate in organically into the Vaio LT. There is no spoken word - it's all visual - perfect for a visual home appliance.

**Implications** - [Shocking advertising](https://www.trendhunter.com/trends/cellphone-bill) is always a useful way for companies to promote products or services. By ensuring that customers are unable to look away and are visually drawn to a product or concept, businesses can garner the attention of audiences and expand their target demographic.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 20% | Activity: 62% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai)

## Key Themes

### Why This Trend Is Growing

- **Shocking Advertising:** Using shocking advertising can captivate audiences and expand target demographics.
- **Visual Home Appliances:** Combining PC and HDTV capabilities can create visually appealing home appliances.
- **Integration of Gadgets:** Fully integrating gadgets into existing devices can enhance user experiences.

### Industries Being Reshaped

- **Advertising:** The advertising industry can leverage shocking advertising techniques to promote products and services.
- **Consumer Electronics:** The consumer electronics industry can explore the development of visually appealing home appliances that combine PC and HDTV capabilities.
- **Technology Integration:** The technology integration industry can focus on fully integrating gadgets into existing devices to enhance user experiences.

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