# Flaming Fast Food Campaigns Burger King's Newest Ads Show Its Love of Flame-Grilling Burgers By Aastha Shetty | Published 2017-03-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/clever-new-ad-campaign References: [fortune](http://fortune.com/2017/02/28/burger-king-ad-campaign-fire-fast-food/) [Burger King](https://www.trendhunter.com/trends/flame-grilled-billboard) unleashed a [clever new ad campaign](https://www.trendhunter.com/trends/believe-campaign) with photos of real restaurant fires to show that it always flame-grills its burgers. The fiery new campaign has released three photos so far of three different fires in Oregon, Pennsylvania and Italy. And they are all real-life fires! But don't worry -- a quick [Google](https://www.trendhunter.com/trends/campaign-management-platform) search will confirm that the restaurants featured in the ad campaign did not seriously hurt anybody involved. The idea for the ad campaign comes from the fact that Burger King has had the most amount of restaurant-related fires ever since it open its doors in 1954. The flaming new ad campaign makes it very clear that Burger King is serious about flame-grilling its burgers! ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 75% | Activity: 36% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Fire-inspired Advertising:** Opportunity for companies to create attention-grabbing campaigns by incorporating fire elements. - **Authenticity Marketing:** Companies can leverage real-life incidents and experiences to showcase the authentic nature of their products or services. - **Risk-taking Advertising:** Businesses can explore bold and unconventional advertising strategies to capture consumer attention and differentiate themselves. ### Industries Being Reshaped - **Fast Food:** Fast food chains can embrace fire-grilling as a unique selling point and use it as a marketing tool to attract customers. - **Advertising and Marketing:** Ad agencies and marketing firms can help businesses develop creative campaigns that incorporate real-life elements for maximum impact. - **Restaurant Safety:** The restaurant industry can focus on ensuring safety measures are in place to prevent fires and promote a positive brand image. ## Related on Trend Hunter - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Heated QSR Anniversary Campaigns](https://www.trendhunter.com/trends/burger-king-brazil-1.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [QSR Burger Chain Campaigns](https://www.trendhunter.com/trends/whopper-island.md) - [Flaming Fare Dining Experiences](https://www.trendhunter.com/trends/flaming-grill-dining-experience.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [Fantastical Fast Food Menus](https://www.trendhunter.com/trends/how-to-train-your-dragon-menu.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Free Food-Promoting Campaigns](https://www.trendhunter.com/trends/burger-king-whopper.md)