# Voice-Activated Beer Fridges Molson's Clever Fridge Only Unlocks with Voice Translation By Katherine Pendrill | Published 2015-06-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/clever-fridge References: [techcrunch](http://techcrunch.com/2015/06/26/molson-and-google-built-a-beer-fridge-that-unlocks-via-voice-translation/?ncid=rss) & [molsoncoors](http://www.molsoncoors.com/en/index) Molson recently teamed up with [Google](https://www.trendhunter.com/trends/bespoke-ai-refrigerator-family-hub) to design a clever fridge that only unlocks when users utter the phrase "I am Canadian." Playing off of Molson's longtime slogan, the new fridge is part of a campaign to help celebrate Canada's national birthday on July 1st. Borrowing technology from Google, Molson designed a [beer fridge](https://www.trendhunter.com/trends/super-smart-fridge-1) that only unlocks via voice translation. The clever fridge uses Google’s Speech Recognition API to identify voice input in a multitude of different languages. The fridge is designed to only unlock when it recognizes users saying the phrase: "I Am Canadian." Once users say these magic words, the fridge will open to reveal a plethora of [Molson Canadian](https://www.trendhunter.com/trends/molson-and-roots) beers. While the fridge is currently part of a promotional campaign, it will appear in functional form this summer to celebrate the PanAm games in Toronto. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 35% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Voice Recognition Fridge:** Innovative use of technology to create a fridge that only unlocks with voice recognition technology. Potential to expand the use of voice recognition in refrigeration technologies. - **Multilingual Voice Recognition Technology:** Special technology that recognizes input in multiple languages. Potential to expand its use in other applications that require multilingual input, like home appliances, automotive industry and healthcare sector. - **Personalized Promotional Products:** Marketing campaigns that personalize promotional products. Potential for increased brand recognition and customer engagement through customized campaigns. ### Sectors Adopting This - **Food and Beverage:** Use of innovative technology such as voice recognition to improve user experience in the food and beverage industry, including refrigeration technologies, vending machines, and home appliance integration. - **Marketing and Advertising:** Innovative marketing campaign strategies that utilize new technologies to personalize promotional products and increase customer engagement. Opportunity to create personalized experiences for consumers across various industries. - **Language Translation:** The use of voice recognition technology to recognize input in multiple languages has potential applications in industries that require multilingual input, including the automotive industry, healthcare sector, and government services. ## Related on Trend Hunter - [Gaming-Influenced Beer Fridges](https://www.trendhunter.com/trends/gaming-fridge.md) - [Connected Grocer Order Fridges](https://www.trendhunter.com/trends/kroger-smart-fridges.md) - [Electricity-Free Beer Fridges](https://www.trendhunter.com/trends/bud-ground-cooler.md) - [AI-Enhanced Smart Fridges](https://www.trendhunter.com/trends/lg-signature-refrigerator.md) - [Suitcase-Style Mini Fridge](https://www.trendhunter.com/trends/smart-mini-fridge.md) - [AI Beer Vending Machines](https://www.trendhunter.com/trends/beer-vending-machines.md) - [Sleek Food Display Fridges](https://www.trendhunter.com/trends/kollect-smart.md) - [Localized Beer-Fridge Campaigns](https://www.trendhunter.com/trends/the-neighborator.md) - [Compact Connected Drink Fridges](https://www.trendhunter.com/trends/rocco-super-smart-fridge.md)