# Web-Browser Billboards New Zealand Company Metservice Created this Clever Billboard Advertisement By Tia Clarke | Published 2013-04-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/clever-billboard-advertisement References: [designtaxi](http://designtaxi.com/news/357074/Billboard-Ad-For-Real-Time-Weather-Service-Is-As-Good-As-Looking-Out-A-Window/) & [thewheatandthechaff.wordpress](http://thewheatandthechaff.wordpress.com/2013/04/03/nz-weather-services-lo-fi-live-updates/) This clever [billboard advertisement](https://www.trendhunter.com/trends/outdoor-advertising-campaign) was created by New Zealand-based company MetService. The weather service created the eye-catching billboard to promote its up-to-date weather service, which is available through its website or on your smartphone as a [downloadable application](https://www.trendhunter.com/trends/brzzy-weather). The design of this billboard mimics that of a web browser; its hollow frame boasts real-time updates of the sky and weather. MetService designed the billboard in the shape of an Internet browser in order to encourage people to look out of their windows and see what the weather is really like, instead of relying on technology and apps. This advertisement makes us think about how we rely so heavily on technology to tell us about the world around us. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 53% | Activity: 72% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Real-time Updates:** Disruptive innovation opportunity: Create products or services that provide real-time updates to enhance user experience and engagement. - **Weather Monitoring:** Disruptive innovation opportunity: Develop advanced weather monitoring technologies or platforms to deliver accurate and localized weather information. - **Human-technology Interaction:** Disruptive innovation opportunity: Explore ways to balance reliance on technology with encouraging people to engage with the physical world around them. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity: Integrate real-time updates and innovative designs into billboard advertising to captivate audience attention and promote interactivity. - **Weather Services:** Disruptive innovation opportunity: Enhance weather service offerings by incorporating interactive displays and personalized alert systems for improved user experience. - **Technology:** Disruptive innovation opportunity: Develop technologies that strike a balance between providing convenience and encouraging people to stay connected with the physical world. ## Related on Trend Hunter - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [World-Class Billboard Ads](https://www.trendhunter.com/trends/corona-sun-activated-billboard.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md)