# Spurned City Commercials The Cleveland 'Rise' Response Features Enraged Fans By Michael Hines | Published 2010-11-10 | World Source: Trend Hunter, https://www.trendhunter.com/trends/cleveland-rise-response References: [buzzfeed](http://www.buzzfeed.com/chicosamone/clevelands-response-to-lebrons-what-sho-972) & [youtube](http://www.youtube.com/watch?v=NvgD9HNTMkM&feature=player_embedded) The Cleveland 'Rise' Response video shows just how hard the city has taken LeBron James' departure from Cleveland. The commercial takes bits and pieces from [LeBron's mega-hit 'Rise' commercial](https://www.trendhunter.com/trends/why-do-it-ad) and splices in real Clevelanders and their reactions. Needless to say, the citizens of Cleveland and Ohio in general aren't too happy with LeBron James. The Cleveland 'Rise' Response video really gives a great description of just how hurt [fans of Cleveland](https://www.trendhunter.com/trends/crierball) and fans of the [basketball player](https://www.trendhunter.com/trends/beverage-campaign) really are. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 4% | Activity: 15% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Why This Trend Is Growing - **Fan-generated Videos:** Opportunity for fans to create their own emotional response videos to show their support or disappointment for a particular event or individual. - **Citizen Marketing:** People are increasingly becoming the faces and voices of brand messages to add authenticity and relatability to the marketing campaigns. - **Emotional Advertising:** Brands are leveraging emotional storytelling to deeply connect with their audience and evoke strong emotional responses. ### Industries Being Reshaped - **Sports Entertainment:** Opportunity for sports teams and organizations to engage with fans through creative and emotional marketing campaigns. - **Social Media Platforms:** Social media platforms can provide a platform for fans to share their own videos, reactions, and opinions, further amplifying their engagement. - **Advertising and Marketing:** Brands can explore innovative approaches to connect with their audience emotionally and effectively convey their message. ## Related on Trend Hunter - [Reimagined Holiday Spots](https://www.trendhunter.com/trends/nba-jingle-hoops.md) - [Basketball Star-Backed Chip Flavors](https://www.trendhunter.com/trends/flamin-hot.md) - [Reactive Fan-Based Football Campaigns](https://www.trendhunter.com/trends/coors-light-coors-light.md) - [Lighthearted Football Campaigns](https://www.trendhunter.com/trends/7-stages-of-defeat.md) - [Dramatized Caramel Candy Ads](https://www.trendhunter.com/trends/reeses-big-game-ad.md) - [Basketball Culture-Inspired Campaigns](https://www.trendhunter.com/trends/let-them-talk.md) - [Athlete-Backed Social Good Campaigns](https://www.trendhunter.com/trends/lebron-james-and-lifewtr.md) - [Highly Anticipated Basketball-Themed Auctions](https://www.trendhunter.com/trends/infinite-auctions.md) - [Fan-Focused Hockey Campaigns](https://www.trendhunter.com/trends/the-espn-chirpline.md)