# Sporty Snuggie Giveaways The Cleveland Cavaliers Break World Record (But Not for Basketball) By Luisa Amanda Gomes | Published 2010-03-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cleveland-cavaliers-break-world-record References: [asylum](http://www.asylum.com/2010/03/08/cleveland-cavaliers-snuggie-night-the-q-guiness-book-danny-girton/) The Cleveland Cavaliers broke the world record for something pretty awesome and you’ll never guess what. This basketball team didn’t break any sports themed record but a blanket themed one. The Cleveland Cavaliers promotional team offered their fans more than an exciting game of basketball as 599 fans were given a bright red Cavs-inspired Snuggie! Thus, they broke the record for the largest gathering of people wearing a Snuggie in one place. This was definitely a great promotion, as I would love to take part in breaking a world record and take home a free Snuggie. That’s way better in comparison to paying for an overpriced hot dog and giant foam finger. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 13% | Activity: 87% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Promotional Giveaways:** Companies can break records and garner attention by offering unique and desirable freebies to their customers. - **Event Marketing:** Events that offer unique experiences, such as attempting to break a record, can attract large crowds and generate buzz for a brand or product. - **Guerrilla Marketing:** Unconventional and attention-grabbing marketing tactics, such as offering free Snuggies to fans, can generate word-of-mouth buzz and media coverage. ### Sectors Adopting This - **Sports Teams:** Sports teams can offer unique promotions and experiences to fans beyond simply attending a game, creating additional revenue streams and fostering fandom. - **Consumer Goods:** Companies that offer desirable and unique freebies to consumers can generate brand loyalty and positive word-of-mouth advertising. - **Marketing/advertising:** Marketing agencies that create and execute unconventional and viral marketing tactics can set themselves apart from competitors and generate media attention for their clients. ## Related on Trend Hunter - [Candy Bar Basketball Promotions](https://www.trendhunter.com/trends/reeses-ultimate-basketball-team.md) - [NBA-Themed Dog-Friendly Collections](https://www.trendhunter.com/trends/little-beast-and-nba.md) - [Cooling Hand-Made Scarves](https://www.trendhunter.com/trends/soccer-scarf-1.md) - [Highly Anticipated Basketball-Themed Auctions](https://www.trendhunter.com/trends/infinite-auctions.md) - [Hot Dog-Themed Baseball Fan Merch](https://www.trendhunter.com/trends/canadian-baseball-fans.md) - [Basketball-Themed Chocolate Treats](https://www.trendhunter.com/trends/yowie-and-the-nba.md) - [Free Basketball Consolation Meals](https://www.trendhunter.com/trends/basketball-consolation-meals.md) - [Hand-Shaped Snacking Dishes](https://www.trendhunter.com/trends/goldfish-x-boban-hand-dish.md) - [Cheesy Basketball Statues](https://www.trendhunter.com/trends/2024-nhl-allstar-weekend.md)