# Glass Tile Billboards These Stunning Billboards Direct You Around Clerkenwell Design Week 2016 By Riley von Niessen | Published 2016-05-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/clerkenwell-design-week-2016 References: [dezeen](http://www.dezeen.com/2016/05/24/giles-miller-studio-installation-clerkenwell-design-week-billboards-scales-glass-tiles/) & [clerkenwelldesignweek](http://www.clerkenwelldesignweek.com/) London-based design company [Giles Miller Studio](https://www.trendhunter.com/trends/woven-house) created a series of immaculate [glass tile billboards](https://www.trendhunter.com/trends/vetrite) in collaboration with [British Ceramic Tile](https://www.trendhunter.com/trends/norwich-castle-restoration) that direct patrons around exhibitions at Clerkenwell Design Week 2016. The sculptures are made from thousands of glass tiles that were handmade by the company. The tiles are placed to make a type of swooshing arrow that directs people around, which is shown in day and night as the pieces can be lighted from the inside. When the sculptures are lit, the ceramic tiles create a soft glow that lights the streets festively for Clerkenwell Design Week 2016. When not illuminated, the intricacies of the tiles are revealed, with their careful placement making them look like the scales of a dragon. The sculptures vary in color, with some using tiles matte brown tiles and others using bright red and blue. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 73% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Glass Tile Billboards:** Opportunity for brands to create visually stunning and interactive advertising displays using glass tile billboards. - **Handmade Ceramic Tiles:** Emerging market for handmade ceramic tiles in home decor and architectural design. - **Lighted Sculptures:** Potential for incorporating lighted sculptures in public spaces and events to create a captivating visual experience. ### Where This Applies - **Advertising:** Innovative advertising companies can explore the use of glass tile billboards for unique and attention-grabbing campaigns. - **Home Decor:** Handmade ceramic tiles can find application in the home decor industry, offering a touch of luxury and craftsmanship. - **Art and Events:** Artists and event planners can incorporate lighted sculptures to enhance the ambiance and create a memorable experience. ## Related on Trend Hunter - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Repurposed Waste Transit Tiles](https://www.trendhunter.com/trends/jeffrey-miller.md) - [Dynamic Interchangeable Wall Tiles](https://www.trendhunter.com/trends/abyss-wall.md) - [Porcelain-Clad Vending Machines](https://www.trendhunter.com/trends/automatica-project.md) - [Dynamic Outdoor Tile Collections](https://www.trendhunter.com/trends/outercl.md) - [Functional Streamlined Ceramic Tiles](https://www.trendhunter.com/trends/uu-tiles-collection.md) - [Minimal Integrated Tile LIghting](https://www.trendhunter.com/trends/uu-tiles.md) - [Tile-Clad Colorful Blocky Furniture](https://www.trendhunter.com/trends/reglow.md) - [Nature-Inspired Urban Art Installations](https://www.trendhunter.com/trends/kriskadecor-1.md)