# Gold-Encrusted Hairstyles The Sara Hegazy Cleopatra Collection is Full of Dramatic Fashion By Meghan Young | Published 2014-10-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cleopatra-collection References: [fashionising](http://www.fashionising.com/lookbook/b--sara-hegazys-cleopatra-collection-81253.html) & [sarahegazy](http://sarahegazy.com) The Sara Hegazy Cleopatra collection is not necessarily something women would peruse in search for a Halloween costume. Although dramatic and full of royal flair, the looks are elegant and timeless enough to become a wardrobe staple, not something that is worn once at a holiday party. Yet the Cleopatra collection lookbook is full of great inspiration for a potential costume. Hair stylist Rafy of Al Sagheer Salons has created a stunning look that involves [gold-encrusted locks](https://www.trendhunter.com/trends/t3-x-lelet-ny). Of course, it doesn't look easily mimicked. Shot by photographer Batool Al Daawi, the Cleopatra collection lookbook was creative directed by Farah El Sayed. It stars model Heba El Dessouky, who has a regal look about her. Full of [jewel tones and luxe materials](https://www.trendhunter.com/trends/the-art-of-adornment), the Sara Hegazy Cleopatra collection offers great gown options for upcoming [holiday parties](https://www.trendhunter.com/trends/holiday-2024-makeup). ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 78% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Gold-encrusted Hairstyles:** Disruptive innovation opportunity: Create a line of affordable, easy-to-use gold hair accessories for everyday wear. - **Dramatic Fashion Lookbooks:** Disruptive innovation opportunity: Develop interactive digital lookbooks that allow users to virtually try on and purchase products directly from the collections. - **Luxury Party Gowns:** Disruptive innovation opportunity: Introduce sustainable and eco-friendly fabric alternatives for luxury party gowns to cater to the growing demand for conscious fashion. ### Who This Affects Most - **Hair Accessories:** Disruptive innovation opportunity: Utilize innovative materials like recycled gold to create high-end and sustainable hair accessories. - **Fashion Retail:** Disruptive innovation opportunity: Incorporate augmented reality technology into online shopping platforms to provide virtual fitting rooms for customers to try on clothes before purchasing. - **Sustainable Fashion:** Disruptive innovation opportunity: Develop new manufacturing processes that minimize waste and utilize environmentally friendly materials to create luxury party gowns. ## Related on Trend Hunter - [Gilded Hair Collections](https://www.trendhunter.com/trends/zara-hair.md) - [Luxe Egyptian Accessories](https://www.trendhunter.com/trends/new-gold-collection.md) - [Ottoman-Empire-Inspired Jewelry Capsules](https://www.trendhunter.com/trends/azza-fahmy.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Delicately Patterned Beauty Collections](https://www.trendhunter.com/trends/kustaa-saksi1.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md)