# Natural Charcoal-Based Deodorants Cleo&Coco's Line of Natural Deodorants are Safe and Effective By Riley von Niessen | Published 2019-11-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cleococo References: [cleoandcoco](https://cleoandcoco.com/) & [amazon](https://www.amazon.com/Natural-Aluminum-Charcoal-Deodorant-Stick/dp/B07CQQV26V/ref=sr_1_1?keywords=cleo%26coco&qid=1571240467&sr=8-1&tag=trenhunt0f-20) Cleo&Coco is a natural body care brand that aims to provide consumers with high-end products that use natural ingredients, offering a great alternative to the many drugstore brands that use harsh chemicals. For its range of natural deodorants, Cleo&Coco champion ingredients like activated charcoal, bentonite clay, and essential oils. These ingredients fight off bacteria, while the essential oils offer a great scent that helps to mask any odor. As the products rely on soothing essential oils that help to nourish the skin, in addition to providing a great scent, the deodorants are completely free of artificial fragrances. Available in both full and compact sizes, as well as a wide range of scents to suit different preferences, Cleo&Coco's natural deodorants can be purchased from the brand's website, [Amazon](https://www.trendhunter.com/trends/the-underarm-antiperspirant), and Free People. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 25% | Activity: 21% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Natural Body Care Products:** Disruptive innovation opportunity: Develop a line of natural body care products that use high-quality ingredients as an alternative to traditional brands. - **Activated Charcoal Skincare:** Disruptive innovation opportunity: Create skincare products that utilize activated charcoal to fight bacteria and offer natural odor control. - **Essential Oil Fragrances:** Disruptive innovation opportunity: Design fragrances using essential oils to provide a natural and nourishing scent for personal care products. ### Industries Being Reshaped - **Natural Personal Care:** Disruptive innovation opportunity: Transform the personal care industry by introducing more natural and environmentally friendly products. - **Skincare:** Disruptive innovation opportunity: Revolutionize the skincare industry by incorporating activated charcoal as a key ingredient for its purifying and rejuvenating properties. - **Fragrance:** Disruptive innovation opportunity: Disrupt the fragrance industry by developing fragrance products that prioritize essential oils instead of artificial fragrances. ## Related on Trend Hunter - [Residue-Free Natural Deodorants](https://www.trendhunter.com/trends/natural-deodorant1.md) - [Refillable Natural Deodorants](https://www.trendhunter.com/trends/refillable-natural-deodorants.md) - [Naturally Antibacterial Deodorants](https://www.trendhunter.com/trends/tip2toe-natural-deodorants.md) - [Baking Soda Deodorants](https://www.trendhunter.com/trends/pretty-frank.md) - [Heat-Activated Natural Deodorants](https://www.trendhunter.com/trends/plantpowered-deodorant.md) - [Mineral Deodorant Sticks](https://www.trendhunter.com/trends/mineral-deodorant-stick.md) - [Nourishing Full-Body Deodorants](https://www.trendhunter.com/trends/athena-club1.md) - [Fresh Whole Body Deodorants](https://www.trendhunter.com/trends/whole-body-deodorant.md) - [Microbiome-Balancing Deodorants](https://www.trendhunter.com/trends/microbiome-balancing-deodorant.md)