# Botanically Scented Charcoal Deodorants Cleo+Coco's Deodorants are Clean and Aluminum-Free By Laura McQuarrie | Published 2021-11-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/cleococo-deodorants References: [prnewswire](https://www.prnewswire.com/news-releases/clean-beauty-startup-cleococo-leads-the-charge-in-better-for-your-body-natural-deodorant-category-301414059.html) & [cleoandcoco](https://cleoandcoco.com/pages/about-us) As a clean personal care brand, Cleo+Coco sees that consumer awareness and demand for clean products is only continuing to grow and that people are looking for more than just aluminum-free deodorants. As Suzannah Raff, Founder and CEO, says "There are many new aluminum-free deodorants out there but they don't have the same clean ingredient deck as Cleo+Coco, they don't eliminate the annoying armpit detox downtime and they don't look nearly as nice on your shelf." The brand's own clean, uncompromising and sophisticated deodorants share mood-boosting aromas and sustainable experiences. Some of the award-winning options available from the brand include the Charcoal Deodorant with a synthetic-free [lavender vanilla](https://www.trendhunter.com/trends/vanilla-skin-deodorant), grapefruit bergamot or basil mint scent. These [natural deodorants](https://www.trendhunter.com/trends/natural-deodorant1) work in harmony with the body's chemistry to neutralize odor and detoxify impurities. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 49% | Activity: 36% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Clean Deodorants:** Consumer demand for clean personal care products presents opportunities for brands like Cleo+Coco to innovate and differentiate themselves with unique and sustainable ingredients and experiences. - **Botanical Scents:** Incorporating natural and sustainable botanical scents like lavender vanilla, grapefruit bergamot or basil mint in deodorant products caters to consumers seeking mood-boosting and holistic experiences. - **Aluminum-free:** As more consumers become aware of the potential health risks of aluminum in personal care products, there is an opportunity to innovate with aluminum-free deodorants that are also clean and effective. ### Who This Affects Most - **Personal Care:** Clean, sustainable and aluminum-free deodorants could disrupt the personal care industry and appeal to consumers seeking healthier and more eco-friendly alternatives. - **Aromatherapy:** Incorporating botanical scents in deodorants could create opportunities for brands to expand into the aromatherapy industry and cater to consumers seeking holistic and mood-boosting experiences. - **Natural Products:** The rise in demand for clean and sustainable personal care products presents an opportunity to innovate and disrupt the natural products industry with unique and effective solutions like Cleo+Coco's charcoal deodorants. ## Related on Trend Hunter - [Heat-Activated Natural Deodorants](https://www.trendhunter.com/trends/plantpowered-deodorant.md) - [Functional Free-From Deodorants](https://www.trendhunter.com/trends/jack-henry-deodorant.md) - [Mood-Enhancing Deodorants](https://www.trendhunter.com/trends/soft-dri-aluminumfree-deodorant.md) - [Skincare-Inspired Deodorants](https://www.trendhunter.com/trends/sheamoisture-deodorant.md) - [Clean Performance-Forward Deodorants](https://www.trendhunter.com/trends/game-changing-deodorant.md) - [Scented Aluminum Free Deodorants](https://www.trendhunter.com/trends/sunny-daze.md) - [Luxe Vanilla Deodorants](https://www.trendhunter.com/trends/vanilla-skin-deodorant.md) - [Microbiome-Balancing Deodorants](https://www.trendhunter.com/trends/microbiome-balancing-deodorant.md) - [Residue-Free Natural Deodorants](https://www.trendhunter.com/trends/natural-deodorant1.md)